Strategist, Marketing

Eastern Kentucky University

Title: Strategist, Marketing

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 - StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success, Engage & Oppor

Position Location: Richmond Campus

Driver Classification: Non-Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week or more)

Hours Per Week:

Additional Schedule Details:

Posted Salary Grade: Exempt - G22

Retirement: KTRS

Contact Person: Brooke Gibson

Job Summary/Basic Functions

The Marketing Strategist develops, implements, and optimizes data-driven marketing strategies in support of EKU's institutional priorities, including enrollment, brand, academic programs, and student success. Reporting to the Sr. Director of Strategy and Creative, this position ensures marketing initiatives are targeted, measurable, and aligned with institutional goals. The Marketing Strategist executes audience segmentation, campaign performance analysis, and multi-channel marketing strategy - including content and copywriting - to drive engagement and conversion across key audiences.

Minimum Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field. Experience may be substituted for specific degree requirements but not educational level.

Experience: Two years of experience in marketing, content development, or communications. Experience with multi-channel marketing campaigns and digital platforms preferred. Familiarity with CRM systems (Technolutions Slate preferred) a plus

Licensure & Certifications:

Preferred Qualifications:

Job Duties:

• 35% - Strategic Campaign Development & Execution Develops and implements multi-channel marketing strategies integrating email, digital advertising, social media, print, and web content in support of institutional marketing priorities. Collaborates with internal stakeholders to ensure campaign messaging aligns with EKU's brand voice and strategic goals. Oversees campaign planning, timelines, execution, and performance tracking to optimize engagement and conversion rates. - (Essential)

Strategist, Marketing

Eastern Kentucky University

Title: Strategist, Marketing

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 - StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success, Engage & Oppor

Position Location: Richmond Campus

Driver Classification: Non-Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week or more)

Hours Per Week:

Additional Schedule Details:

Posted Salary Grade: Exempt - G22

Retirement: KTRS

Contact Person: Brooke Gibson

Job Summary/Basic Functions

The Marketing Strategist develops, implements, and optimizes data-driven marketing strategies in support of EKU's institutional priorities, including enrollment, brand, academic programs, and student success. Reporting to the Sr. Director of Strategy and Creative, this position ensures marketing initiatives are targeted, measurable, and aligned with institutional goals. The Marketing Strategist executes audience segmentation, campaign performance analysis, and multi-channel marketing strategy - including content and copywriting - to drive engagement and conversion across key audiences.

Minimum Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field. Experience may be substituted for specific degree requirements but not educational level.

Experience: Two years of experience in marketing, content development, or communications. Experience with multi-channel marketing campaigns and digital platforms preferred. Familiarity with CRM systems (Technolutions Slate preferred) a plus

Licensure & Certifications:

Preferred Qualifications:

Job Duties:

• 35% - Strategic Campaign Development & Execution Develops and implements multi-channel marketing strategies integrating email, digital advertising, social media, print, and web content in support of institutional marketing priorities. Collaborates with internal stakeholders to ensure campaign messaging aligns with EKU's brand voice and strategic goals. Oversees campaign planning, timelines, execution, and performance tracking to optimize engagement and conversion rates. - (Essential)