the overall fan experience, increasing game attendance, and strengthening engagement across campus and within the surrounding community.

RESPONSIBILITIES INCLUDE:

• Assist in the development and execution of comprehensive marketing plans for assigned sports, including game day promotions, fan engagement strategies, and in-game entertainment elements.
• Support all aspects of game day operations, including scripting, production coordination, and execution of promotional elements to ensure a high-quality, engaging fan experience.
• Lead and manage all efforts related to the department's student rewards app, including content updates, promotional campaigns, and performance tracking.
• Coordinate and execute giveaway initiatives, including inventory management, distribution logistics, and on-site activation.
• Schedule, train, and supervise game day interns to ensure efficient operations and a positive work environment.
• Oversee the coordination and appearances of the mascot team, including scheduling, communication, and performance expectations.
• Assist with campus and community outreach initiatives designed to increase brand awareness and drive attendance at athletic events.
• Collaborate with internal departments and external partners to support promotional efforts and special events.
• Provide general administrative and operational support to the Athletics Marketing office as needed.

MINIMUM QUALIFICATIONS:

• Strong organizational skills with the ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Excellent verbal and written communication skills.
• Ability to work evenings, weekends, and select holidays based on athletic event schedules.
• Interest in sports marketing, event management, or collegiate athletics preferred.

the overall fan experience, increasing game attendance, and strengthening engagement across campus and within the surrounding community.

RESPONSIBILITIES INCLUDE:

• Assist in the development and execution of comprehensive marketing plans for assigned sports, including game day promotions, fan engagement strategies, and in-game entertainment elements.
• Support all aspects of game day operations, including scripting, production coordination, and execution of promotional elements to ensure a high-quality, engaging fan experience.
• Lead and manage all efforts related to the department's student rewards app, including content updates, promotional campaigns, and performance tracking.
• Coordinate and execute giveaway initiatives, including inventory management, distribution logistics, and on-site activation.
• Schedule, train, and supervise game day interns to ensure efficient operations and a positive work environment.
• Oversee the coordination and appearances of the mascot team, including scheduling, communication, and performance expectations.
• Assist with campus and community outreach initiatives designed to increase brand awareness and drive attendance at athletic events.
• Collaborate with internal departments and external partners to support promotional efforts and special events.
• Provide general administrative and operational support to the Athletics Marketing office as needed.

MINIMUM QUALIFICATIONS:

• Strong organizational skills with the ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Excellent verbal and written communication skills.
• Ability to work evenings, weekends, and select holidays based on athletic event schedules.
• Interest in sports marketing, event management, or collegiate athletics preferred.