"Web Strategist And Producer"

Job Description

About Brown:

Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.

Brown University offers a flexible work/life balance; summer hours, winter break and a comprehensive Benefits package including time off, annual paid holidays; benefits offerings including health, dental, vision, tuition assistance, retirement, wellness, employee discounts and more. To learn about Brown University's benefits, visit the University Human Resources web page here for further information.

About the Opportunity:

Brown University's School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown's intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master's students, including traditional, non-traditional, and professional students.

Responsibilities:

• The Web Strategist and Producer is responsible for developing, editing and optimizing the digital user experience across five primary web domains: professional.brown.edu, masters.brown.edu, graduateprograms.brown.edu, emba.brown.edu, and fifth-year-masters.brown.edu representing Brown's School of Professional Studies and its growing portfolio of master's programs, executive education and mindfulness programs.
• Reporting to the Director of Marketing, this position will oversee web content strategy, user experience optimization and conversion rate improvement across all web touchpoints. The role focuses on creating compelling web experiences that guide prospective students through the enrollment journey while maintaining brand consistency and accessibility standards across all web properties.
• This position collaborates closely with the marketing team, program teams and the Office of University Communications - Web Strategy and Digital Solutions team to ensure that web properties align with marketing objectives, user needs and institutional goals. The position requires a blend of strategic thinking, content expertise and technical proficiency in web production and analytics.

Qualifications:

Required

• Bachelor's degree in marketing, communications, digital media, or related field, or equivalent combination of education and professional experience
• Minimum 5 years of web production and digital marketing experience, preferably in higher education or professional services
• Portfolio demonstrating successful web projects and measurable results
• Strong analytical and data interpretation skills
• Excellent written and verbal communication abilities
• Strong ability to manage multiple priorities in a fast-paced, high-volume environment
• Experience with conversion rate optimization and A/B testing methodologies

Software/Technical Skills Required

• Proficient in content management systems (Drupal preferred, WordPress, or similar platforms)
• Advanced knowledge of Google Analytics, Google Tag Manager, and other web analytics tools
• Experience with SEO tools and best practices
• Proficient in HTML, CSS, and basic JavaScript
• Experience with A/B testing platforms (Optimizely, Google Optimize, or similar)
• Knowledge of accessibility standards (WCAG 2.1 AA)
• Familiarity with project management tools and workflows

Preferred

• Experience in higher education marketing or professional services
• Knowledge of animation and motion graphics
• Understanding of accessibility standards for visual and multimedia content
• Skills in illustration or custom graphic creation
• Knowledgeable in CS6 InDesign, Photoshop, Illustrator and Acrobat
• Knowledgeable in web-based editing software like CapCut (preferred knowledge of advanced video editing software like Adobe Premier or Final Cut)
• Knowledgeable utilizing Adobe Express or other web-based design software

Salary Grade: 10

Additional Information:

Applicants are asked to include a resume and cover letter. A portfolio or web project examples may be requested later in the search process. All offers of employment are contingent upon the successful completion of a background check. Brown University is unable to provide visa sponsorship for this role.

Benefits of Working at Brown:

Information on the Benefits of Working at Brown can be found here.

Recruiting Start Date: 2025-08-20

Job Posting Title: Web Strategist and Producer

Department: School of Professional Studies

Grade: Grade 10

Worker Type: Employee

Worker Sub-Type: Regular

Time Type: Full time

Scheduled Weekly Hours: 37.5

Position Work Location: Hybrid Eligible

Statement on Equity, Diversity and Inclusion:

All positions require demonstrated ability to work collaboratively with faculty, staff, students, and other Brown and community stakeholders with diverse perspectives and demonstrated ability to contribute to an inclusive environment.