"Website & CRM Manager"

Website & CRM Manager

Company: Great Basin College

Job Location: Elko, 89801

Category: IT Manager/Director

Type: Full-Time

Job Description

The Website & CRM Manager oversees the day-to-day administration and long-term improvement of the college's website and customer relationship management (CRM) systems. This role is responsible for ensuring these platforms are reliable, accessible, secure, and effectively support institutional priorities such as enrollment, student services, marketing, advancement, and community engagement. Working collaboratively across departments and under the supervision of the Communications Manager, the role sets standards, manages systems and vendors, and leads improvements to ensure the college's digital platforms deliver an optimal user experience, reflect brand standards, and comply with accessibility and data regulations.

This position may be eligible for a hybrid work arrangement. Remote work, if approved, must be performed within the State of Nevada.

Responsibilities:

Website Strategy & Management

• Develop and manage a plan for website updates, enhancements, and long-term improvements, ensuring alignment with institutional goals and digital best practices
• Serve as the primary administrator for the college website, overseeing site architecture, navigation, content standards, and publishing policies
• Oversee editing and publishing in the Modern CampusCMS including regular content audits to ensure accuracy, consistency, and removal of outdated or duplicate content
• Establish and manage CMS user roles, permissions, and approval workflows, providing guidance and quality control for departmental content contributors
• Ensure website compliance with accessibility standards (WCAG/ADA), privacy regulations, and institutional policies

Technical Maintenance, Security & Performance

• Ensure website functionality, performance, and reliability through regular updates, testing, and coordination with IT and external vendors
• Manage hosting environments, domain registration, integrations, and platform upgrades
• Maintain working knowledge of HTML, CSS, and JavaScript to support troubleshooting, enhancements, and vendor coordination

SEO, Analytics & Optimization

• Apply search engine optimization (SEO) best practices to improve search visibility and performance
• Monitor website traffic and performance using analytics tools (e.g., Google Analytics), and prepare reports for stakeholders
• Use data insights to recommend and implement improvements to content, navigation, and user experience
• Support digital campaigns through the creation and maintenance of landing pages, related website components, and forms tied to recruitment, events, and student retention

CRM Administration & Strategy

• Serve as the primary administrator for the college's CRM, supporting workflows for admissions, advising, marketing, and advancement operations
• Manage CRM configuration, user permissions, and data quality in accordance with data governance and privacy standards
• Ensure data integrity, user permissions, and compliance with data governance and privacy standards
• Provide training, documentation, and ongoing support to CRM users across departments

Project Management & Collaboration

• Lead website and CRM projects from planning through implementation, including system enhancements, integrations, and major content or process changes
• Coordinate timelines, priorities, and resources across departments, IT, and external vendors
• Stay current on trends and best practices in higher education, nonprofit, and digital platform to recommend continuous improvements

Required Qualifications

• Bachelor's degree in Information Technology, Information Systems Computer Science, Web Development, Digital Media, Marketing, Communications, or a related field
• 3-7 years of professional experience managing a website for a complex organization with multiple stakeholders, content contributors, and audiences
• Demonstrated experience serving as a primary administrator or system owner for a website and working extensively within a CRM platform
• Strong understanding of content strategy, user experience, accessibility standards (WCAG/ADA), analytics tools, and performance reporting
• Experience administering a CMS (e.g., WordPress, Drupal, or similar) at an organizational level, including content workflows, user roles and permissions, governance standards, and quality control
• Ability to interpret data and stakeholder needs to prioritize improvements and make informed recommendations
• Excellent written and verbal communication skills with the ability to collaborate across departments with technical and non-technical partners

Preferred Qualifications

• Experience working in higher education, nonprofit, or public-sector environments
• Familiarity with enrollment, advising, marketing, or advancement workflows, and the systems that support them.
• Experience coordinating or leading digital projects involving cross-functional teams, vendors, or platform upgrades
• Working knowledge of front-end web technologies (HTML, CSS, JavaScript) sufficient to support troubleshooting and vendor collaboration

Compensation Grade

Administrative Faculty - C

This is a 12 month "A" contract position, 12 month contracts are used for year round programs.

The budgeted salary range for this position is $61,500 - $80,000

Salary is based on relatable education and experience, internal equity and budgets.

Exempt

Yes

Full-Time Equivalent

100.0%

Required Attachment(s)

The following must be attached to your application:

• Resume/CV - List a detailed description of the major duties that you performed as part of each job. You must demonstrate that you qualify for the position and your education and experience must be clearly documented.
• Cover Letter
• Three Supervisory References - Please make a note if you do not want your present employer contacted unless necessary to determine your qualifications for the position.