Kaspersky Messaging Apps Study SA: 91% Connectivity | AcademicJobs

Digital Connectivity Boom: Kaspersky's Latest Insights on South African Habits

South Africans are increasingly turning to messaging apps to stay connected with loved ones, with a striking 91% using these platforms for family communication, according to Kaspersky's recent research conducted in November 2025. 59 60 This study, surveying 3,000 respondents across 15 countries including South Africa, highlights how digital tools have transformed family interactions, particularly through apps like WhatsApp, Telegram, and Signal. In a nation where family ties remain strong despite urban migration and university relocations, these apps bridge physical distances, enabling quick chats, video calls, and shared content.

The research reveals that 68% of South Africans engage in regular video calls with family, surpassing the global average of 58%, while 53% share streaming accounts—higher than the 44% worldwide figure. 126 Additionally, 51% exchange memes and posts, and 78% watch movies online together. This trend is especially relevant for university students, many of whom live away from home, relying on these apps not just for personal bonds but also academic collaboration.

WhatsApp Dominance in South Africa: Stats and Student Adoption

WhatsApp reigns supreme in South Africa, boasting a penetration rate of over 95% among internet users as of 2026. 104 With approximately 28 million users projected by year-end, it's the go-to app for daily communication. For university students, this translates to ubiquitous use: surveys show 98% of active social media users access WhatsApp on mobile devices, making it indispensable for group studies and peer support. 66

In higher education, students form WhatsApp groups for course discussions, sharing lecture notes, and organizing events. A study at a South African university of technology found lecturers across faculties like Engineering and Education using these apps to boost engagement, with features like low-data usage aiding rural and low-income students. 102 First-year students particularly benefit, using groups for induction and transition support, reporting higher academic adaptation and social integration. 124

• 91.7% of students in one peer tutoring study preferred WhatsApp despite data-free alternatives due to habit and peer networks. 101
• 85.9% use it for both academic and personal purposes daily.
• High open rates (98%) ensure quick responses for urgent queries.

Family Ties and Student Life: Bridging Home and Campus

For South African university students, often the first in their families to attend higher education, messaging apps maintain vital family links amid demanding schedules. The Kaspersky study notes 35% play online games with family, matching global figures, fostering emotional support crucial during exam seasons or homesickness. 60 At institutions like the University of Johannesburg or Stellenbosch University, students juggle lectures, part-time jobs, and family expectations, using apps for quick check-ins.

Research from the University of the Western Cape shows students buy data bundles specifically for WhatsApp tutoring, prioritizing connectivity over cost savings. 101 This mirrors Kaspersky's findings on shared digital spaces strengthening bonds but raising privacy concerns, especially for students sharing academic files.

Academic Applications: From Flipped Classrooms to Peer Tutoring

In South African higher education, messaging apps enhance learning. Studies highlight WhatsApp's role in flipped classrooms at the University of the Free State, where business students access pre-lecture materials and discuss via groups. 45 Postgraduates at the University of KwaZulu-Natal use them for academic networking, with 42.5% citing it as primary info source. 73

A Walden University case study at a SA tech university proposed guidelines for sustainable use, noting increased participation over LMS forums. 102 Benefits include:

• Quasi-synchronous chats for real-time Q&A.
• Resource sharing (notes, videos) with low bandwidth.
• Social presence reducing isolation in distance learning.

For international students or those in rural colleges like Walter Sisulu University, apps like Telegram offer larger groups for course-wide updates.

Photo by Markus Winkler on Unsplash

Cybersecurity Shadows: Risks for Students on Messaging Platforms

While connectivity thrives, risks loom. Kaspersky warns of phishing in family chats, where shared accounts expose financial data. 59 University students face amplified threats: cyberbullying in groups, data breaches from unmoderated shares, and misinformation in academic chats. 102

In SA, neighborhood WhatsApp groups spread scams, and students report harassment. 98 A survey of accounting students revealed low cybersecurity awareness, with many reusing passwords. 97 Eyestrain and 'always-on' expectations blur boundaries, per lecturer feedback.

South African Universities' Response: Policies and Best Practices

Institutions like Unisa and UCT promote safe app use. Guidelines from a SA university recommend moderators, privacy settings, and data limits. 102 Workshops on end-to-end encryption and consent for groups are emerging. The Department of Higher Education encourages digital literacy amid 4IR push.

Telegram's channels aid large classes, while Signal gains traction for privacy-focused groups. Partnerships with telcos offer zero-rated educational data, easing costs.Find higher ed jobs in South Africa.

Global Comparisons: SA Leads in Digital Family Engagement

SA's 91% messaging rate exceeds global 86%, reflecting high mobile penetration (over 100% subscriptions). Compared to UAE (similar study country), SA shows higher video use, aiding remote learners.

• India: 80% family messaging, heavy academic groups.
• UK: Lower at 75%, more email/formal.
• SA students: Blend family/academic seamlessly.

Expert Perspectives and Stakeholder Views

Marina Titova, Kaspersky VP: "Protecting digital privacy cares for loved ones." 59 SA academics echo: Walden study lecturers stress moderation to mitigate risks while maximizing engagement.

Student unions at Wits advocate cybersecurity training; government reports highlight digital divide closure via apps.

Photo by Artyom Korshunov on Unsplash

Future Outlook: Balancing Connectivity and Safety in SA Higher Ed

As 5G rolls out, app usage will surge, but with AI scams rising. Universities must integrate cybersecurity curricula. Kaspersky recommends 2FA, password managers.

Actionable insights:

• Enable privacy settings.
• Use official apps only.
• Report suspicious activity.

Implications for Higher Education Institutions

SA universities can leverage apps for retention: first-years using WhatsApp report better transition. 61 Yet, policies needed for sustainability. Future: hybrid LMS-app integration.