Rate My Professor Adwait Khare

Dr. Adwait Khare serves as Associate Professor in the Department of Marketing within the College of Business at the University of Texas at Arlington. He earned his Ph.D. in Business Administration from the University of Pittsburgh in 2003. Khare joined the University of Texas at Arlington as Assistant Professor of Marketing and was promoted to Associate Professor in Fall 2015, as recognized by a presentation to the UTA Libraries. Previously, he held a position at the School of Business, Quinnipiac University. His research specializations encompass consumer behavior, patterns in consumption behaviors including hedonic versus utilitarian choices, food and nutrition, self-identities, electronic word-of-mouth (eWOM), and social media. These interests are reflected in his Google Scholar profile.

Adwait Khare's publications appear in leading journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, International Journal of Research in Marketing, Journal of Public Policy and Marketing, Marketing Letters, and Psychology and Marketing. Key works include 'Continued goal pursuit in time-bound goals' (Marketing Letters, 2024, with A. Nagpal and M. T. Hossain), 'Maximizers and Satisficers: Can't choose and Can't reject' (Journal of Business Research, 2021, with T. G. Chowdhury and J. Morgan), 'Flexible flexibility! Food categorization flexibility and utilitarian food preferences' (Journal of Consumer Marketing, 2018, with T. Ghosh Chowdhury), 'Food categorization flexibility increases the preference for utilitarian foods' (Journal of Consumer Psychology, 2015), 'Survival Modeling of Discontinuation From Psychotherapy' (Journal of Clinical Psychology, 2015, with P. Krishnamurthy), 'Daily, Weekly, and Holiday Patterns in Consumers' Caloric Intake' (Journal of Public Policy and Marketing, 2009, with J. J. Inman), and 'The role of tie strength and information control' (Journal of Retailing, 2008, with V. Mittal). He contributes to academic governance through service on the Undergraduate Curriculum Committee and involvement in marketing dissertation committees at UTA, including works on political ideology and framing effects. Khare also participates in the Marketing Research Seminar Series and teaches courses such as Principles of Marketing.