Rate My Professor Aman Abid

Dr. Aman Abid is a Lecturer in Marketing at the UNE Business School, University of New England, Australia. He attained his PhD in Marketing from The University of Western Australia in 2022. His research explores the role of technologies in the field of marketing, with key interests in social media marketing, political marketing, relationship marketing, young voters, voter behaviour, and electoral marketing. Abid's scholarly contributions have been published in prominent journals such as the Journal of Strategic Marketing, Journal of Marketing Management, Marketing Intelligence and Planning, Australasian Marketing Journal, Electronic Commerce Research, and British Journal of Management. Key publications include 'Political social media marketing: a systematic literature review and agenda for future research' (2025, Electronic Commerce Research, co-authored with S.K. Roy, J. Lees-Marshment et al.); 'Business model innovation through AI adaptation: the role of strategic human resources management' (2025, British Journal of Management, co-authored with S.K. Roy, B.L. Dey et al.); 'Online relationship marketing through content creation and curation' (2020, Marketing Intelligence & Planning, co-authored with P. Harrigan, S.K. Roy); 'An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation' (2020, Australasian Marketing Journal, co-authored with P. Harrigan); 'A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media' (2021, Journal of Strategic Marketing, co-authored with P. Harrigan, S. Roy); and 'Social media in politics: how to drive engagement and strengthen relationships' (2023, Journal of Marketing Management, co-authored with P. Harrigan, S. Wang et al.). His work has accumulated over 300 citations.

At the University of New England, Dr. Abid coordinates units including MM431 Marketing Management and DM223 Social Media Marketing. He has provided expert commentary on political marketing and federal elections, as featured on the university's website in March 2025. His research impacts academic discussions on digital and political marketing strategies.