Rate My Professor Anna Rabinovich

Anna Rabinovich is Professor of Social Psychology and Sustainability in the School of Psychology at the University of Sussex. She earned her PhD in Psychology from the University of Exeter in 2007. Prior to her appointment at Sussex in 2022 as Reader in Social Psychology and Sustainability, she served as a Senior Lecturer in the Department of Psychology at the University of Exeter. She was promoted to full Professor at the University of Sussex in 2024. Her academic career has focused on advancing understanding of psychological processes that promote cooperation and sustainable behavior in group settings.

Professor Rabinovich's research specializations include group processes, social identity, communication, and behavior change, with a strong emphasis on environmental sustainability and the management of shared natural resources. She investigates how social psychological factors influence attitudes and actions toward communal challenges such as soil erosion and land degradation in East African agro-pastoral systems, particularly among Maasai pastoralists. As Principal Investigator, she leads the REAL NbS project, funded with £2.3 million, aimed at developing nature-based solutions to enhance climate resilience and community cooperation in eastern Africa. Other contributions include interdisciplinary work on urban regeneration dynamics and community archaeology's psychological benefits. Key publications encompass 'Collective self and individual choice: The effects of inter-group comparative context on public engagement with climate change' (British Journal of Social Psychology, 2012), 'Coping with Identity Conflict: Perceptions of Self as Flexible versus Fixed Moderate the Effect of Identity Conflict on Well-being' (Self and Identity, 2016), 'Willingness to cooperate in shared natural resource management is linked to group identification through perceived efficacy and group norms' (Environmental Research Letters, 2023), 'Exploring the social dynamics of urban regeneration: A qualitative analysis of community members' experiences' (British Journal of Social Psychology, 2023), and 'Psychological outcomes of local heritage engagement: Participation in community archeological excavations increases well-being, self-efficacy, and perceived community support' (Journal of Applied Social Psychology, 2023). Her scholarship bridges theory and practice, informing interventions for sustainable resource management and community resilience.