Rate My Professor Armando Maria Corsi

Armando Maria Corsi is an Associate Professor in Wine Business at the Adelaide Business School, University of Adelaide. He earned his PhD in Wine Economics and Rural Development from the University of Florence, Italy (2007–2009), a Specialisation Degree Course in Rural Development and Sustainable Techniques from the University of Florence (2004–2006), and a Bachelor Degree in Tropical and Subtropical Agricultural Sciences and Techniques from the University of Florence (2001–2004). Previously associated with the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia, Corsi now leads the Wine Business Group as Director and has served as Acting Discipline Leader in Marketing. His research specializations centre on the analysis of consumer behaviour towards wine and other premium foods and beverages. This includes investigations into the effects of non-price promotions in stores, tracking the Chinese wine market, developing techniques to describe wines to Asian consumers, and identifying effective wine education methods. He has been chief investigator on major projects funded by Wine Australia, focusing on perceptions of Australian wines and competitors by trade operators, influencers, and suppliers in the US and UK markets.

Corsi has produced over 70 refereed papers, book chapters, and trade articles on wine and food marketing, contributing significantly to the field. Notable publications include 'Tiny brands, big challenges: The limits of loyalty and the role of penetration in driving growth' (Journal of Business Research, 2026, with Barker-Trowse et al.); 'Why and when should brands turn organic? A twofold market-offering perspective' (European Journal of Marketing, 2025, with Lunardo et al.); 'From Vice to Virtue: Disentangling Consumer Engagement With Regular and Innovative Wine and Meat Products' (Australasian Marketing Journal, 2025, with Shaw et al.); 'Exploring consumers’ drinking behaviour regarding no-, low- and mid-alcohol wines: a systematic scoping review and guiding framework' (Journal of Marketing Management, 2025, with Ford et al.); 'A systematic literature review and future research agenda to study consumer acceptance of novel foods and beverages' (Appetite, 2024, with Mosikyan et al.); and 'Exploring the barriers and triggers towards the adoption of low- and no-alcohol (NOLO) wines' (Food Quality and Preference, 2023, with Shaw et al.). He serves on the editorial boards of Food Quality and Preference, International Journal of Market Research, Wine and Viticulture Journal, and Economia e Diritto Agroalimentare. Corsi is also President of the Academy of Wine Business Research.