Rate My Professor Barry Fraser

Dr. Barry Fraser serves as a Lecturer in the Department of Tourism and Marketing at Griffith Business School, Griffith University. He holds additional leadership roles as Director of Engagement and Work Integrated Learning and Program Director for the Master of Marketing. Fraser earned his Doctor of Education (EdD) from Griffith University, Gold Coast campus, in 2011. His doctoral work and subsequent research emphasize hospitality higher education, curriculum development, and pathways from academic training to industry careers. Throughout his tenure at Griffith, Fraser has contributed to teaching in hospitality management, integrating industry experience into the curriculum to enhance student employability and work readiness. He leads initiatives that connect students with real-world opportunities through Work Integrated Learning programs, fostering practical skills essential for the tourism, hospitality, and events sectors.

Fraser's scholarly contributions include peer-reviewed publications addressing critical challenges in tourism and hospitality education. Notable works are 'From Hospitality Classrooms to Successful Careers: A Critical Appraisal of Hospitality Curricula' published in the Journal of Hospitality & Tourism Education in 2020, which appraises Australian hospitality higher education; 'Re-Building Students' Post-COVID-19 Confidence in Courses, Curriculum and Careers for Tourism, Hospitality and Events' co-authored with May-Ling Siow, Leonie Lockstone-Binney, and others in 2021; and 'Developing students' employability and work readiness within the cooperative education model: an integrative review' with Gregory Reddan in 2016. More recent outputs feature co-supervision on 'Is human-RAISA collaboration the future of hospitality operations?' published in 2026 with Mengni Fu and Charles Arcodia. Fraser supervises postgraduate research, participates in conferences such as CAUTHE and DestinationQ, and engages with industry panels. He has been involved in Griffith Business School committees, including health and safety, and supports events like brain injury conferences through student involvement. His efforts underscore the importance of adaptive education in dynamic sectors like tourism and hospitality.