Rate My Professor Ben Thomas

Dr. Ben Thomas is a Senior Lecturer in the School of Management and Marketing at Curtin University, part of the Faculty of Business and Law. He has served as a teaching and research academic there since 2019, contributing to the Entrepreneurship, Innovation, Strategy and International Business discipline group. Thomas teaches professional development courses such as Strategic Thinking, Applied Innovation: from Idea to Implementation, Strategic Innovation, and is involved in the Curtin Startup Year program. Prior to his academic appointment, he was Managing Director of Vine Collective, an online wine startup, and completed his PhD at Curtin University. His career also includes affiliations with the Tourism Research Cluster, where he collaborates on projects related to tourism and workforce futures.

Thomas's research specializations center on wine tourism, including winescape attributes, wine tourist engagement, segmentation, and the integration of winescape into behavioral models like the Theory of Planned Behaviour for predicting attitudes and revisit intentions at 'New World' wineries. Key publications include "Incorporating the winescape into the theory of planned behaviour: Examining ‘new world’ wineries" (Quintal, Thomas, Phau, 2015), "Entrepreneurial orientation and firm performance in Italian firms: The moderating role of competitive strategy" (Galbreath, Lucianetti, Thomas, Tisch, 2020), "Wine tourist engagement with the winescape: Scale development and validation" (Thomas, Quintal, Phau, 2018), "Using push-pull winescape attributes to model Australian wine tourist segmentation" (Quintal, Thomas, Phau, Soldat, 2017), "Segmenting hedonic wine tourists using push–pull winescape attributes" (Quintal, Thomas, Phau, Soldat, 2022), "Firm strategy and CSR: The moderating role of performance management systems" (Galbreath, Lucianetti, Tisch, Thomas, 2022), "Predictors of Attitude and Intention to Revisit a Winescape" (Thomas, Quintal, Phau, 2010), and "Developing a scale that measures the winescape" (Thomas, Quintal, Phau, 2010). He served as Principal Investigator for the Wine Australia project CUT-1901. His publications have accumulated over 350 citations on ResearchGate, reflecting impact in tourism and management fields.