Rate My Professor Ben Thomas

Thomas's research specializations center on wine tourism, including winescape attributes, wine tourist engagement, segmentation, and the integration of winescape into behavioral models like the Theory of Planned Behaviour for predicting attitudes and revisit intentions at 'New World' wineries. Key publications include "Incorporating the winescape into the theory of planned behaviour: Examining ‘new world’ wineries" (Quintal, Thomas, Phau, 2015), "Entrepreneurial orientation and firm performance in Italian firms: The moderating role of competitive strategy" (Galbreath, Lucianetti, Thomas, Tisch, 2020), "Wine tourist engagement with the winescape: Scale development and validation" (Thomas, Quintal, Phau, 2018), "Using push-pull winescape attributes to model Australian wine tourist segmentation" (Quintal, Thomas, Phau, Soldat, 2017), "Segmenting hedonic wine tourists using push–pull winescape attributes" (Quintal, Thomas, Phau, Soldat, 2022), "Firm strategy and CSR: The moderating role of performance management systems" (Galbreath, Lucianetti, Tisch, Thomas, 2022), "Predictors of Attitude and Intention to Revisit a Winescape" (Thomas, Quintal, Phau, 2010), and "Developing a scale that measures the winescape" (Thomas, Quintal, Phau, 2010). He served as Principal Investigator for the Wine Australia project CUT-1901. His publications have accumulated over 350 citations on ResearchGate, reflecting impact in tourism and management fields.