Rate My Professor Brett Massimino

Brett Massimino is an Associate Professor and Chair of the Department of Supply Chain Management and Analytics in the Virginia Commonwealth University School of Business. He earned his PhD from The Ohio State University in 2014. Prior to joining VCU in December 2019 as an Assistant Professor of Supply Chain and Analytics, he served as a faculty member for four years at Cornell University’s Johnson College of Business. In his current role, he oversees the department, which offers programs including a Bachelor of Science in Supply Chain Management. His expertise encompasses digital supply chains, outsourcing and offshoring, and supply chain management overall. Massimino teaches courses in operations management, data analytics, data mining, web scraping, and information security.

Massimino's research focuses on supply chain management within digital economies, the confidentiality of digital assets exchanged among supply chain partners, and the operational challenges of transitioning from traditional to digital environments. His work also addresses digital transformations and information security in supply chain management. He has published in leading journals such as the Journal of Operations Management, Production and Operations Management, and Journal of Business Logistics. Key publications include: Lan, Y., Gray, J., Chandrasekaran, A., and Massimino, B. (2020), 'The effects of product development network positions on product performance and confidentiality performance,' Journal of Operations Management, 66(7-8), 866-894; Massimino, B., and Lawrence, B. (2019), 'Supersize Me? Franchisee size and voluntary compliance with corporate brand-building initiatives,' Journal of Operations Management; Massimino, B., Gray, J., and Lan, Y. (2018), 'On the inattention to digital confidentiality in operations and supply chain research,' Production and Operations Management, 27(8), 1492-1515; and Massimino, B. (2016), 'Accessing online data: Web-crawling and information-scraping techniques to automate the assembly of research data,' Journal of Business Logistics, 37(1), 34-42. He has several working papers under consideration for top operations management journals, contributing to the field's understanding of digital operations and security issues.