Rate My Professor Charlie Schwepker

Charles H. Schwepker Jr., Ph.D., serves as the Randall and Kelly Harbert Distinguished Professor of Marketing at the University of Central Missouri. He holds a Ph.D. from the University of Memphis and brings practical experience from wholesale and retail sales to his academic role. Schwepker teaches advanced professional sales, sales management, international marketing, integrated marketing communications, marketing strategy, and principles of marketing. His research centers on sales management, personal selling, and marketing ethics, with contributions published in prestigious journals including the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Personal Selling & Sales Management, Journal of Service Research, Journal of Business Ethics, and Industrial Marketing Management. He has also authored chapters in books such as The Oxford Handbook of Strategic Sales and Sales Management, Marketing Communications Classics, and Handbook of Unethical Work Behavior, alongside national and regional conference proceedings.

Schwepker is co-author of the widely adopted textbooks Sales Management: Analysis and Decision-Making, 11th edition (Routledge, Taylor & Francis Group), and SELL, 7th edition (Cengage Learning). His impact in the field is evidenced by his designation as a Highly Ranked Scholar™ by ScholarGPS®, ranking No. 3 globally in sales among the top 0.05% of scholars worldwide for lifetime contributions. Notable awards include the Hormel Teaching Excellence Award, Alumni Foundation Harmon College of Business Administration Distinguished Professor Award, University of Central Missouri Byler Distinguished Faculty Award, James Comer Award for best contribution to selling and sales management theory from the Journal of Personal Selling & Sales Management, three Outstanding Paper Awards at the National Conference in Sales Management, and five Outstanding Reviewer Awards. He serves on the editorial review boards of the Journal of Personal Selling & Sales Management, Journal of Marketing Theory & Practice, Journal of Business & Industrial Marketing, Journal of Relationship Marketing, and Journal of Selling, and advises the University of Central Missouri student chapter of the American Marketing Association.