Rate My Professor Christopher Hopkins

Christopher D. Hopkins is the Jean Howard Lowe Professor of Marketing at Auburn University’s Harbert College of Business. He holds a PhD from Mississippi State University (2001), an MBA from Radford University (1995), and a BS from Concord College (1987). Prior to joining Auburn, Hopkins spent 16 years at Clemson University, where he was recognized as a CUSHR Faculty Scholar, College of Business Outstanding Emerging Scholar, MBA Professor of the Year, and voted “Best Professor on Campus.” He has also received teaching excellence awards at both Auburn and Clemson Universities. With seven years of professional experience in banking and financial services industries, Hopkins brings practical insights to his academic roles.

Hopkins has authored over 100 articles published in leading journals, including the Journal of Advertising, Journal of Public Policy and Marketing, Journal of Business Research, Psychology and Marketing, Journal of Business Ethics, Journal of Current Issues and Research in Advertising, and Journal of Personal Selling and Sales Management. His scholarship has garnered prestigious recognitions, such as Article of the Year awards from the Journal of Marketing Education, Journal of Consumer Marketing, and Marketing Education Review. Within the Society for Marketing Advances (SMA), he has earned two Steven J. Shaw Best Paper in Conference awards, 11 best paper in track awards, and was named a 2019 SMA Distinguished Fellow. In 2023, he received the Steven Shaw-Joe Hair Best Paper in Conference award for “Relational and financial perspectives in B2B supplier relationships,” along with best paper in the Marketing Strategy and Entrepreneurship track. A past president of SMA, Hopkins has served as program chair, treasurer, consortium chair/faculty fellow, and Board of Governors member, and has chaired tracks for SMA and the Academy of Marketing Science. He currently holds positions as editor-in-chief of the Journal of Marketing Theory and Practice, associate editor of the Journal of Business Research, and serves on multiple editorial review boards. His research specializations and teaching interests encompass marketing research, marketing analytics, and strategic marketing management, contributing significantly to advancements in these areas.