Rate My Professor Dan Nunan

Dan Nunan's research specializations encompass market research, data-driven marketing and insight, technology management, market data, and public policy. He has authored more than 50 papers in leading management and business journals. As lead author, he contributed to the textbook Marketing Research: An Applied Approach, currently in its sixth edition and adopted by over 400 universities in Europe. Selected key publications include 'Beyond employability: Repositioning industry placements as strategic University–Industry relationships' (2025, with René W.J. Moolenaar), 'Sixty-five years of the International Journal of Market Research' (2024), 'Two decades of Net Promoter Score: Relevance or evidence?' (2024), 'Dashed expectations in service experiences: Effects of robots human-likeness on customers’ responses' (2023, with Grazzini and Viglia), 'Fake news, social media and marketing: A systematic review' (2023), 'Gamification and the online retail experience' (with Victoria Insley), and 'Exploring reidentification risk: is anonymization a promise we can keep?' (2016, with Marialaura Di Domenico). In 2022, ESOMAR named him one of 10 leading academics worldwide in market research, data-driven marketing, and insight. Since 2019, he has served as Editor-in-Chief of the International Journal of Market Research. Professor Nunan is also a member of the Quality Investigations Committee of the Office for Students, underscoring his dedication to excellence in higher education delivery.