Rate My Professor Darren Kim

Dr. Darren Kim is a Lecturer in the Department of Marketing at Macquarie University Business School, part of the Faculty of Business and Economics. He earned his PhD in Marketing from the University of New South Wales, Master of Economics (Honours) in Economics and Econometrics from the University of Sydney, and Bachelor of Commerce in Finance and Accounting from the University of Sydney. With over ten years of industry experience as a research executive and analytics professional at organizations including BBC Studio, Commonwealth Bank, Moody’s Analytics, United Nations, and Westpac, Dr. Kim brings substantial practical insights to his academic role. Prior academic appointments include Casual Lecturer at the University of Sydney from July 2018 to July 2020 and Research Affiliate from May 2022 to December 2023.

Dr. Kim's research employs an empirics-first, data-oriented methodology to generate relevant marketing insights, a distinctive approach that has garnered significant recognition. His academic interests focus on customer valuation and experience management, the marketing-finance interface, and new product and services innovation. He is affiliated with the FinTech and Banking Research Centre at Macquarie University. A landmark achievement is his co-authored article, “Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation,” by Golder et al., published in the Journal of Marketing in May 2023, which received the prestigious 2023 Shelby D. Hunt/Harold H. Maynard Award from the American Marketing Association for the most significant article published in the journal that year. He has also co-authored “Detect Online Fake Review Using Machine Learning” with Ling Zhang and Jun Yao, featured in the ANZMAC 2025 conference proceedings. Furthermore, Dr. Kim contributes to student education by teaching key units such as New Venture Marketing (MKTG3012) and Marketing Intelligence (MKTG6013), where he integrates his expertise in marketing analytics and empirical methods. His work exemplifies the integration of industry practice with academic rigor, enhancing both research and teaching in the marketing discipline.