Rate My Professor DJ Nayakankuppam

Nayakankuppam has made significant contributions to the marketing field through numerous peer-reviewed publications. Notable works include 'The A2SC2 Model: The Influence of Attitudes and Attitude Strength upon Valuation and Decision Making' published in the Journal of Consumer Research in 2004 with co-authors Joseph R. Priester, Monique A. Fleming, and John Godek; 'Construction and Retrieval of Evaluative Judgments: The Attitude Strength Moderation Model' in the Journal of Experimental Social Psychology in 2018 with Joseph R. Priester; 'Strength Without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes' in the Journal of Consumer Psychology in 2015 with JaeHwan Kwon; 'Who Needs a Reason to Indulge? Happiness Following Reason-Based Indulgent Consumption'; and 'Consumption as Therapy: Dealing with Sustained Stress Through Consumption.' He has presented research at events such as the Behavioral Research Seminar Series at the University of Iowa, focusing on numerical landmarks and their impact on numerical cognition. Nayakankuppam supervises doctoral dissertations and teaches graduate courses including Marketing Management (MBA 8110) and Strategic Brand Positioning (MKTG:9320). His work appears in prestigious journals and has influenced discussions on consumer psychology and behavior. As a recognized scholar, his Google Scholar profile verifies his affiliation and research focus on evaluative processes.