Rate My Professor DJ Nayakankuppam

Dhananjay Nayakankuppam, commonly referred to as DJ Nayakankuppam, holds the position of Henry B. Tippie Research Fellow and Professor of Marketing in the Tippie College of Business at the University of Iowa. He also serves as the Department Executive Officer for the Marketing Department. Nayakankuppam's academic career at the University of Iowa includes roles such as assistant professor of marketing, as noted in early publications and departmental records. His research specializes in evaluative processes, attitude formation and retrieval, consumer decision making, and related areas such as numerical cognition, consumption coping strategies, indulgent consumption, and the impact of mindset abstraction on preferences.

Nayakankuppam has made significant contributions to the marketing field through numerous peer-reviewed publications. Notable works include 'The A2SC2 Model: The Influence of Attitudes and Attitude Strength upon Valuation and Decision Making' published in the Journal of Consumer Research in 2004 with co-authors Joseph R. Priester, Monique A. Fleming, and John Godek; 'Construction and Retrieval of Evaluative Judgments: The Attitude Strength Moderation Model' in the Journal of Experimental Social Psychology in 2018 with Joseph R. Priester; 'Strength Without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes' in the Journal of Consumer Psychology in 2015 with JaeHwan Kwon; 'Who Needs a Reason to Indulge? Happiness Following Reason-Based Indulgent Consumption'; and 'Consumption as Therapy: Dealing with Sustained Stress Through Consumption.' He has presented research at events such as the Behavioral Research Seminar Series at the University of Iowa, focusing on numerical landmarks and their impact on numerical cognition. Nayakankuppam supervises doctoral dissertations and teaches graduate courses including Marketing Management (MBA 8110) and Strategic Brand Positioning (MKTG:9320). His work appears in prestigious journals and has influenced discussions on consumer psychology and behavior. As a recognized scholar, his Google Scholar profile verifies his affiliation and research focus on evaluative processes.