Rate My Professor Douglas Grisaffe

Douglas B. Grisaffe, Ph.D., is a Professor in the Department of Marketing in the College of Business at the University of Texas at Arlington. He teaches undergraduate and graduate courses including Principles of Marketing (MARK 3321), Advanced Research Analysis II (BSAD 6314), and other marketing-related subjects. His teaching philosophy centers on fostering student learning, achievement, and long-term success, treating each student with respect and aiming to make a positive impact on their lives. Attendance policies in his classes align with university guidelines, and he holds regular office hours such as Tuesdays or Thursdays for student consultations.

Grisaffe's commitment to teaching excellence is evidenced by key honors: the University of Texas System Regents' Outstanding Teaching Award in 2011 when he was an Assistant Professor, and induction into the Academy of Distinguished Teachers in 2021. He serves as a Certified Peer Observer for the College of Business, contributing to faculty development through peer evaluations. Additionally, he has participated in university committees, including the Operating Procedures committee during 2020-21 and 2021-22 academic years. His scholarly contributions include peer-reviewed publications such as 'Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation' (Marketing Letters, 1998, with Wayne S. DeSarbo), 'Service Performance–Loyalty Intentions Link in a Business-to-Business Context: The Role of Relational Exchange Outcomes and Customer Characteristics' (Journal of Business Research, 2010, with Elten Briggs), 'Of "Likes" and "Pins": The Effects of Consumers' Attachment to Social Media' (Journal of Interactive Advertising, 2015, with Rebecca A. VanMeter and Lawrence B. Chonko), and 'Perceptual Maps via Enhanced Correspondence Analysis: Representing Confidence Regions to Clarify Brand Positions' (Marketing Science, 2019, with Dawn Iacobucci and Wayne S. DeSarbo). Grisaffe has supervised doctoral dissertations in marketing, guiding students through their research.