Rate My Professor Eda Anlamlier

Professor Eda Anlamlier is an Associate Professor of Marketing in the Department of Marketing and International Business within the Business & Economics faculty at the University of Nevada, Las Vegas Lee Business School. She holds a Ph.D. in Business Administration (Marketing) from the University of Illinois at Chicago (2018), an M.A. in Social Psychology from Koc University, Istanbul, Turkey (2014), and a B.A. (Honors) in Management from Bogazici University, Istanbul, Turkey (2010). As part of her doctoral training, she participated in the Chicago Metropolitan Exchange Program (2013-2017), completing six courses at Northwestern University and the University of Chicago. Anlamlier's research focuses on consumer culture and behaviors arising from platform-mediated consumption to promote consumer well-being. Her studies examine social media influences, access-based platforms like Rent the Runway, and attitudes on online dating platforms, using qualitative methods such as interviews and quantitative methods including experiments. Her work has been published in prestigious journals such as the Journal of the Academy of Marketing Science, Journal of Business Research, and Psychology & Marketing, and featured in media outlets including Yahoo! News and The Conversation.

Anlamlier's key publications include "Access-based customer journeys" (Journal of the Academy of Marketing Science, 2023), "Consumer hacks in the sharing economy" (Journal of Business Research, 2023), "Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement" (Psychology & Marketing, 2022), and "Temporary or permanent social media post? The impact of product type" (Psychology & Marketing, 2022). She has earned the Researcher of the Year Award from UNLV Lee Business School (2023), Outstanding Research Award from the Marketing and International Business Department (2023), Best Proposal Award and Research Grant from the Center for Positive Marketing and ANA Educational Foundation (2021), Outstanding Teaching Award from her department (2019), and Outstanding Faculty Mentor Award from the UNLV Office of Undergraduate Research (2019). Additionally, she received the Best Dissertation Proposal Award from the Society for Marketing Advances (2017) and was a Sheth Consortium Fellow from the American Marketing Association (2017). At UNLV, she teaches Marketing Research and Advertising and Promotional Management (undergraduate) and Global Digital Marketing (MBA). Anlamlier serves as an ad-hoc reviewer for Journal of Business Research, Psychology & Marketing, and Journal of Advertising Research, sits on the board of the Spectra Undergraduate Research Journal, and participates in master's and dissertation committees, while having acted as a keynote speaker, judge, and grand jury member for the UNLV Office of Undergraduate Research.