Rate My Professor Ekant Veer

Ekant Veer is a Professor of Marketing in the Department of Management, Marketing and Tourism at the University of Canterbury. He holds a PhD from the University of Auckland, awarded in 2006, and a BMS (Hons) with First Class Honours from the University of Waikato. Veer has been at the University of Canterbury since 2010, where he serves in the UC Business School. His research focuses on consumer research, transformative consumer research, social marketing, and advertising, with an emphasis on applications that promote consumer well-being and societal improvement. He has held roles including Associate Dean of Postgraduate Research and Director of the MBA programme.