Rate My Professor Feisal Murshed

Murshed’s research explores the intersection of marketing strategy and consumer choice behavior, focusing on brand management, sales management, sustainability and corporate social responsibility, and customer decision-making in service, retail, and business-to-consumer contexts. His publications appear in top-tier journals including Journal of Marketing Research, Marketing Science, Harvard Business Review, European Journal of Marketing, Journal of Macromarketing, and Journal of Product & Brand Management. Key works include “Value Creation Following Merger and Acquisition Announcement: The Role of Strategic Emphasis Alignment” (Journal of Marketing Research, 2008, with Vanitha Swaminathan and John Hulland), “Publish and Prosper: Financial Impact of Publishing by Marketing Faculty” (Marketing Science, 2008, with Vikas Mittal and Lawrence Feick), “CSR and Job Satisfaction: Role of CSR Importance to Employee and Procedural Justice” (Journal of Marketing Theory and Practice, 2021, with Sandipan Sen, Katrina Savitskie, and Hangjun Xu), and “Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions” (Journal of Macromarketing, 2024, with Hafiz M.U. Khizar, Mohammad Jawad Iqbal, and Mujtaba Ahsan). Murshed has received the Carlson R. Chambliss Faculty Research Award (2024), Researcher of the Year Award from the College of Business (2023, 2019, 2017), and best paper awards at the Society for Marketing Advances (2017, 2013) and Marketing Management Association (2014). He presented Kutztown University’s Spring 2025 Chambliss Faculty Lecture, “Innovate or Exploit? Unveiling the Entrepreneurial Odyssey through the Lens of Status Quo Bias.” At Kutztown, he teaches Marketing Management, Marketing Research, and International Marketing, and serves on committees including Assessment and Strategic Planning & Resources.