Rate My Professor Graham Ferguson

Associate Professor Graham Ferguson serves in the School of Management and Marketing within the Faculty of Business and Law at Curtin University, where he has been a teaching and research academic since 2012. He holds a Doctor of Business Administration from Curtin University. As leader of the Unheard Consumer Research Cluster, Ferguson specializes in revealing the lived experiences of under-represented consumers, particularly ageing individuals in contexts such as retirement villages, self-managed aged care, and independent lifestyle housing. His research examines social factors influencing ageing consumers' technology adoption, informal carers' experiences, perceived independence through voice assistants, and ageing customer perceived value in decision-making processes.

Ferguson's academic interests include branding, advertising, marketing communications, social media marketing, integrated marketing communications, customer satisfaction, and brand experience. He has published extensively, with key works including 'Satisfied versus dissatisfied: Experiences of retirement village living' (2023, Australasian Journal on Ageing), 'Harnessing ‘play’ (beyond games) to enhance self-directed learning in VET' (2021, Research and Practice in Technology Enhanced Learning), 'Culture, religiosity, and economic configural models explaining tipping-behavior prevalence across nations' (2017, Tourism Management), 'Brand personality as a direct cause of brand extension success: does self-monitoring matter?' (2016, Journal of Consumer Marketing), and 'Adolescent and young adult response to fear appeals in anti-smoking messages' (2013, Young Consumers). In 2017, he co-authored the paper awarded Research Paper of the Year by Curtin University's School of Marketing. Ferguson contributes to executive education via courses on strategic thinking, innovation, and project implementation, serves on the MBA and Executive Education Advisory Board, and has guest-edited special issues. His scholarship, cited over 200 times, advances understanding of consumer behavior in service sectors like aged care.