Rate My Professor Haroon Iqbal Maseeh

Dr. Haroon Iqbal Maseeh is a Senior Lecturer in Marketing in the Department of Tourism and Marketing at Griffith Business School, Griffith University, Gold Coast, Australia. He earned his PhD from the Department of Marketing at Griffith University, with doctoral research focused on consumer privacy concerns in smartphone app contexts. As a Fellow of the Higher Education Academy (FHEA), Dr. Maseeh demonstrates commitment to pedagogical excellence. His career at Griffith includes roles from PhD candidate to Lecturer Level B and subsequently Senior Lecturer, where he delivers marketing courses and supervises PhD students on topics including cryptocurrency effects and AI chatbot service recovery.

Dr. Maseeh's research interests include consumer behaviour, consumer privacy, electronic word of mouth, sharing economy, digital marketing, hospitality and tourism, meta-analysis, and systematic literature reviews. His scholarly output has garnered over 1,700 citations on Google Scholar. Key publications encompass 'Privacy concerns in e-commerce: A multilevel meta-analysis' (2021), 'A meta-analytic review of mobile advertising research' (2021), 'Anti-consumption behavior: A meta-analytic integration of attitude behavior context theory and well-being theory' (2022), 'Artificial intelligence in marketing: A meta-analytic review' (2022), and 'Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour' (2022). These contributions highlight his proficiency in quantitative synthesis of marketing literature. He has served as guest editor for the Journal of Consumer Behaviour and engages in professional networks within marketing academia.