Rate My Professor Husain Akareem

Dr. Akareem's research focuses on societal marketing and business communication. He explores how firms integrate social value creation into business strategy via responsible offerings, inclusive customer engagement, and stakeholder-oriented decisions to better comprehend stakeholder behavior, boost long-term firm performance, and produce measurable social impact. He also studies strategic communication—such as corporate messaging, disclosure practices, digital interactions, and community-based engagements—and its effects on stakeholder responses and market outcomes. This enables organizations to convert purpose-led positioning into gains in engagement, retention, revenue growth, and societal progress. His publications feature in premier journals, including Journal of Brand Management ("Act your age to engage: field evidence on parent versus brand extension," 2025, with Tincknell, Mathmann, Torgler), Industrial Marketing Management ("Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design," 2024, with Ferdous, Viswanathan, Hollebeek, Ringer), Journal of Services Marketing ("Patients’ experience sharing with online social media communities: a bottom-of-the-pyramid perspective," 2022, with Wiese, Hammedi), International Journal of Research in Marketing ("Impact of patient portal behavioral engagement on subsistence consumers' wellbeing," 2021, with Ferdous, Todd), and Journal of Marketing Management ("Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context," 2020, with Wiese).

In his teaching role, Dr. Akareem covers data-driven marketing and customer insights, quantitative research methods, marketing intelligence, and marketing research, fostering students' analytical capabilities for evidence-based marketing strategies.