Rate My Professor Jason Stornelli

Jason Stornelli is an Associate Professor of Marketing in the College of Business at Oregon State University, where he also serves as the Marketing Program Director. He earned a Ph.D. in marketing from the University of Michigan's Ross School of Business in 2015 and a B.A. in honors business administration from the University of Western Ontario's Ivey Business School. Joining Oregon State University as an Assistant Professor of Marketing in 2015, he was promoted to Associate Professor after six years in the role. Stornelli's research centers on consumer judgment and decision-making in the context of self-regulation, with the goal of promoting consumer well-being. He examines how planning processes can both facilitate and impede the translation of consumer choices and intentions into sustained behaviors. His investigations incorporate influences such as genetics, interpersonal touch, self-conscious processes, culture, cognitive biases, perspective-taking, regret, and maximizing tendencies on consumer decisions.

Stornelli has published extensively in leading academic journals. Key works include “A WISER Intervention to Combat the Influence of Misinformation on Social Media,” “All together now: Genes, interpersonal touch, and self-conscious processes jointly guide cooperative behavior,” “Consumer Well-being in a Digital World: Paradoxes of Technology and the Role of Wisdom,” “Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention,” “Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy,” “Are you with or against us? The cognitive and emotional consequences of sponsoring a rival,” “Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit,” “Close your Eyes or Open your Mind: Effects of Sleep and Mindfulness Exercises on Entrepreneurs' Exhaustion” in the Journal of Business Venturing (2019), “Examining the Nature, Causes, and Consequences of Profiles of Organizational Citizenship Behavior,” and “Rebuilding the Relationship Between Manufacturers and Retailers.” His contributions advance understanding of self-regulation in health goal pursuit, entrepreneurial exhaustion, sponsorship effects, and wiser consumption practices.