Rate My Professor Jörg Matthes

Jörg Matthes is Univ.-Prof. Dr. and Full Professor for Advertising Research in the Department of Communication, Faculty of Social Sciences, University of Vienna, a position he has held since 2011. He directs the Advertising and Media Psychology Research Group (AdMe) and served as Chair of the Department of Communication from 2014 to 2022. Matthes earned his PhD summa cum laude from the University of Zurich in 2007 and his Diploma (MA equivalent) in Psychology from Friedrich-Schiller-University Jena in 2001. His earlier career includes Assistant Professor for Political Communication and Political Behavior at the University of Zurich's NCCR Democracy (2009-2011), PhD student and Post-Doc at the Institute of Mass Communication and Media Research, University of Zurich (2003-2009), and Lecturer and Researcher at the Department of Communication Science, Friedrich-Schiller-University Jena (2001-2003). He has been a Visiting Scholar at Ohio State University (2008), George Washington University (2010), University of Sydney (2019 and 2025), and University of Technology Sydney (2023). His research focuses on digital media effects, advertising and consumer research, sustainability communication, children and media, terrorism and populism in communication, and empirical research methods.