Rate My Professor Jörg Matthes

Jörg Matthes is Univ.-Prof. Dr. and Full Professor for Advertising Research in the Department of Communication, Faculty of Social Sciences, University of Vienna, a position he has held since 2011. He directs the Advertising and Media Psychology Research Group (AdMe) and served as Chair of the Department of Communication from 2014 to 2022. Matthes earned his PhD summa cum laude from the University of Zurich in 2007 and his Diploma (MA equivalent) in Psychology from Friedrich-Schiller-University Jena in 2001. His earlier career includes Assistant Professor for Political Communication and Political Behavior at the University of Zurich's NCCR Democracy (2009-2011), PhD student and Post-Doc at the Institute of Mass Communication and Media Research, University of Zurich (2003-2009), and Lecturer and Researcher at the Department of Communication Science, Friedrich-Schiller-University Jena (2001-2003). He has been a Visiting Scholar at Ohio State University (2008), George Washington University (2010), University of Sydney (2019 and 2025), and University of Technology Sydney (2023). His research focuses on digital media effects, advertising and consumer research, sustainability communication, children and media, terrorism and populism in communication, and empirical research methods.

Matthes has garnered major awards and honors, including the International Communication Association Young Scholar Award (2014), recognizing the most outstanding early-career researcher worldwide; the AEJMC Hillier Krieghbaum Under 40 Award (2016) for excellence in teaching, research, and service; the UNIVIE Teaching Award (2019); election as Fellow of the International Communication Association (2021); and an Advanced Grant from the European Research Council (2.5 million Euros, 2022). Key publications include "Computational procedures for probing interactions in OLS and logistic regression: SPSS and SAS implementations" (2009, 3,270 citations), "The content analysis of media frames: Toward improving reliability and validity" (Journal of Communication, 2008, 1,880 citations), "Trust in news media: Development and validation of a multidimensional scale" (2007, 1,091 citations), the book "Framing" (Nomos, 2014), and "Automatisierung in der Inhaltsanalyse" (Halem, 2014). With over 34,000 Google Scholar citations, his scholarship profoundly influences communication science. He serves as Editor-in-Chief of Communication Theory (2023-2027) and leads projects such as DIGIHATE: Digital Hate (2023-2027).