Rate My Professor Kapil Bawa

Bawa has published extensively on consumer behavior and promotional strategies, with key papers including "Analyzing Incremental Sales From a Direct Mail Coupon Promotion" (1989), "Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior" (1990), "The Covariates of Regularity in Purchase Timing" (Marketing Letters, 1991), "A nested logit model of brand choice incorporating variety-seeking and marketing-mix variables" (1995), "Influences on consumer response to direct mail coupons: An integrative review" (1996), "Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption" (1997), "A Model of Household Grocery Shopping Behavior" (1999), "Examining the dimensionality of coupon proneness: A random coefficients approach" (2003), "The Effects of Free Sample Promotions on Incremental Brand Sales" (Marketing Science, 2004), "Category-specific coupon proneness: The impact of individual characteristics and category-specific variables" (2005), and "From Stopping to Shopping: A Field Experiment on Free Return and Shopping Cart Abandonment" (Manufacturing & Service Operations Management, 2024). In recognition of his teaching excellence, he was honored by the Zicklin School of Business in 2024 for innovatively overhauling the "Marketing Information for Decision Making" course. Bawa teaches Marketing Research, Marketing Principles, and related courses in undergraduate, graduate, and executive programs.