Rate My Professor Kevin Teah

Dr Kevin Teah is a Lecturer in the School of Management and Marketing within the Faculty of Business and Law at Curtin University, Perth, Australia. He holds the qualifications PhD, MPhil, Master of Business Systems (MBusSys), Bachelor of Business (Banking and Finance) (BBus(Bkg&Fin)), and Associate Fellow of the Higher Education Academy (AFHEA), with his PhD and MPhil obtained from Curtin University. Bringing an extensive industry background to academia, Teah contributes to teaching courses such as Managing Social Media Platforms and Social Media Marketing. His research specializations include luxury brands and financial services, psychophysiological methods, advertising appeals, sustainable marketing, tourism, pro-environmental behaviour, corporate social responsibility (CSR) in luxury brands, guilt appeals in advertising and promotions of certified products, public health sponsorship, eSports, and the luxury-sustainability paradox.

Dr Teah has published extensively on consumer behaviour and marketing strategies. Key publications include 'Fairtrade practices and consumer decision-making: the interplay of anticipatory guilt arousal, ad credibility and perceived manipulation' (2025); 'CSR commitment and consumer situational scepticism of luxury brands: antecedents, moderator and outcomes' (2025, International Journal of Ethics and Systems); 'Enhancing consumers' intention to stay in an eco-resort via climate change anxiety and connectedness to nature' (2024, Journal of Cleaner Production); 'Setting the Research Agenda of the eSports Revolution' (2023); 'The Present and Future of the Luxury-Sustainability Paradox' (2023); 'Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance' (2023); 'CSR motives on situational scepticism towards luxury brands' (2021); 'Critical success factors of public health sponsorship in Australia' (2020, Health Promotion International); 'Building blocks of the luxury jewellery industry: conversations with a CEO' (2019); and 'The effectiveness of guilt statements in Fairtrade products' (2017). In 2024, he was awarded Research Output of the Year (team award) by the Faculty of Business and Law at Curtin University alongside Dr Anwar Sadat Shimul and Associate Professor Min Teah. He also received an honourable mention for research into Millennial Tea Consumption.