Rate My Professor Lauren Block

Professor Lauren Block is the Albert Lippert Chair in Marketing in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College of the City University of New York. A distinguished scholar in Business & Economics, she earned a B.S. in Information Systems from the State University of New York at Albany in 1984, an M.B.A. in Marketing from Emory University in 1988, and a Ph.D. in Marketing from Columbia University in 1993. Block's research focuses on consumer psychology, examining psychological and behavioral factors in consumption, including health-related behaviors, food well-being, the squander sequence in food waste, vicarious goal fulfillment, and effects of ambient scents and vividness on consumer preferences and decisions. She serves as a doctoral faculty member and teaches advanced consumer behavior courses.

Block's extensive publication record underscores her impact on marketing and consumer research. Her top-cited works include "When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior" (Journal of Marketing Research, 1995), "From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being" (Journal of Public Policy & Marketing, 2011), "Vividness Effects: A Resource-Matching Perspective" (Journal of Consumer Research, 1997), "Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration" (Journal of Consumer Research, 1996), "Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision" (Journal of Consumer Research, 2009), "Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment" (Journal of Consumer Psychology, 1999), "The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior" (Journal of Marketing, 2015), "Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making" (Journal of Consumer Research, 2008), and "The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process" (Journal of Public Policy & Marketing, 2016). In 2020, the Society for Consumer Psychology appointed her Editor-in-Chief of the Journal of Consumer Psychology.