Rate My Professor Leif Lundmark

Leif W. Lundmark serves as an Associate Professor in the Management Department within the College of Business Administration at the University of Nebraska Omaha. He obtained his Ph.D. in Business Administration, specializing in Management, from the David Eccles School of Business at the University of Utah in 2014. Before entering academia, Lundmark founded and directed Lyssna Audio Inc., bringing practical entrepreneurial experience to his academic role. His scholarly work centers on strategic management and entrepreneurship, with a particular emphasis on the cognitive and behavioral underpinnings of strategic problem formulation and decision-making. Lundmark investigates cognitive biases during the IPO process, the influence of problem formulation on solutions to complex issues, the impact of affect on knowledge search and recombination, as well as macro-level factors like determinants of formal and informal entrepreneurship and the effects of social media on organizational legitimacy and IPO performance. His research appears in premier outlets such as the Strategic Management Journal and the Journal of Management, and has garnered attention in The New York Times and The Wall Street Journal Online.

Notable publications include Verhaal, Hoskins, and Lundmark (2017) "Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Competition in the Market Center" in Strategic Management Journal; Bigelow, Lundmark, McLean Parks, and Wuebker (2014) "Skirting the Issues: Experimental Evidence of Gender Bias in IPO Prospectus Evaluations" in Journal of Management; Lundmark, Oh, and Verhaal (2016) "A Little Birdie Told Me: Social Media, Organizational Legitimacy, and Underpricing in Initial Public Offerings" in Information Systems Frontiers; and Pleggenkuhle-Miles, Lundmark, Meglich, and Bass (2017) "Competing to Learn: A Pedagogical Approach to Enhance Higher Level Learning Across Disciplinary Silos" in Journal of Strategic Management Education. In teaching, he delivers courses on strategy, innovation, entrepreneurship, and decision making across undergraduate, MBA, and executive programs, earning accolades including the Alumni Outstanding Teaching Award (2025), MBA Professor of the Year (2024), and Department of Management Teaching Awards (2017 and 2018). Lundmark is a founding member of the Koraleski Commerce and Applied Behavioral Laboratory, chairs the Undergraduate Program Council, serves as a reviewer for academic journals and conferences, and consults for businesses. Additionally, he participates in U.S. Department of Homeland Security-funded research on Business and Cyber Models of Terrorism.