Rate My Professor Louisa Ha

Louisa Ha is the University Distinguished Research Professor in the School of Media and Communication at Bowling Green State University. She earned her Ph.D. in Mass Media from Michigan State University in 1994 with a dissertation on Advertising Clutter and Its Impact on Brand Equity, M.Phil. in Communication from the Chinese University of Hong Kong in 1988, and B.Soc.Sc. (Honors) in Journalism and Mass Communication from the same institution in 1986. Ha's career at BGSU began in 2000 as Visiting Assistant Professor, followed by Associate Professor (2001-2006), Professor (2007-present), Chair of the Department of Telecommunications (2010-2014), Graduate Coordinator (2021-2023), and Professor of Research Excellence (2021-2024). Previous academic roles include Assistant Professor in the H.H. Herbert School of Journalism at the University of Oklahoma (1996-1997). She also held industry positions such as Research Director at The Gallup Organization (1998-1999), President of Dr. Ad Marketing International (2000), and Media Manager at Leo Burnett China Ltd. (1988-1991).

Ha's research interests encompass misinformation, social media influencers, online videos, new media business models, social and mobile media use, international conflicts, comparative communication, online and international advertising, audience research, media management, digital and mobile news, and new media technologies. She has edited prominent books, including *Global Knowledge Building and International Academic Publishing: Cross-country Comparisons and Practical Cases* (2025), *The US-China Trade War: Global News Framing and Public Opinion in the Digital Age* (2022), *Asian Women Leadership: A Cross-National and Cross-Sector Comparison* (2019), and *The Audience and Business of YouTube and Online Videos* (2018). With over 70 peer-reviewed journal articles, recent examples include “Communication Scholarship Impact Reality Check” in *Annals of the International Communication Association* (2025) and “Implications of Source, Content, and Style Cues in Curbing Health Misinformation and Fake News” in *Internet Research* (2023). Ha founded and directs the BGSU Global Social Media Influencer Research Lab and serves as Advertising Major Advisor. She was Editor-in-Chief of *Journalism and Mass Communication Quarterly* (2015-2020) and is Founding Editor-in-Chief of *Online Media and Global Communication* (2022-present). Major honors include the BGSU Professor of Research Excellence Award (2021-2024), President’s Award for Collaborative Research and Creative Work (2017), and numerous top paper awards from AEJMC and the Broadcast Education Association.