Rate My Professor Margaret Faulkner

Dr Margaret Faulkner serves as a Senior Lecturer in the School of Marketing, College of Business and Law, at Adelaide University. She coordinates the courses Branding (MARK 3018) and Brand Management (MARK 6001), drawing on her passion for teaching How Brands Grow principles in both online and face-to-face settings. With a PhD examining branding of non-profit organisations within the fundraising context, Faulkner is also a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, where she applies empirical marketing research to corporate, government, and non-profit clients. As a Certified Practising Marketer accredited by the Australian Institute of Marketing, she has led research education efforts, serving as Research Education Portfolio Leader for the School of Marketing (2013-2014) and UniSA's Business Unit (2020-2023). She has supervised PhD and Masters students and remains eligible for postgraduate supervision.

Faulkner's research centers on non-profit marketing, analyzing consumer behavior and brand growth in the charity sector to support strategic decision-making and performance benchmarking. Her projects evaluate distinctive brand assets, brand metrics, and advertising effectiveness across multiple countries, including collaborations with AnglicareSA, RSPCA, Australian Red Cross Blood Service, The Hospital Research Foundation, and nonprofits in Sweden and the UK. She has contributed to government initiatives, such as guidelines for behavior change evaluation and the SA Wildlife Recovery Plan. An active academic contributor, Faulkner is on the editorial review board of the Journal of Advertising Research, reviews for Higher Education Research & Development and other journals, and has published in prestigious venues. Notable works include "Assessing branding strength: comparing marketer judgement and consumer data for brand identity elements" (Journal of Brand Management, 2025), "Why shorter advertisement breaks reduce radio advertisement avoidance: when it comes to radio advertising, less is more" (Journal of Advertising Research, 2024), "How sharing of supporters reveals competition amongst non-profit brands" (Journal of Marketing Management, 2023), "Mind the gap: understanding the gap between intentions and behaviour in the charity context" (Journal of Business Research, 2022), and "A new benchmark for mechanical avoidance of radio advertising: why radio advertising is a sound investment" (Journal of Advertising Research, 2020).