Margaret Faulkner

Professional Summary: Professor Margaret Faulkner

Professor Margaret Faulkner is a distinguished academic at the University of South Australia, recognized for her contributions to marketing and consumer behavior research. With a career spanning several decades, she has made significant impacts in her field through innovative research, teaching, and industry engagement.

Academic Background and Degrees

Professor Faulkner holds advanced degrees in marketing and related fields, though specific details of her qualifications are not fully documented in publicly accessible sources. Her academic foundation has supported a robust career in higher education and research at the University of South Australia.

Research Specializations and Academic Interests

Professor Faulkner's research primarily focuses on marketing, with particular emphasis on consumer behavior, branding, and market research methodologies. Her work often explores the intersection of marketing strategies and consumer psychology, contributing to both academic and practical advancements in the field.

Career History and Appointments

• Professor of Marketing, University of South Australia, Division of Business (specific start date unavailable in public records)
• Active contributor to the university's marketing programs and research initiatives

Major Awards, Fellowships, and Honors

While specific awards or fellowships for Professor Faulkner are not widely documented in public sources, her standing as a professor at a reputable institution like the University of South Australia suggests recognition within her academic community. Further details may be available through institutional records or direct publications.

Key Publications

Professor Faulkner has contributed to numerous academic publications in the field of marketing. Below are selected works based on publicly available information:

• Faulkner, M., & Corkindale, D. (2009). 'Are experts better than potential users in predicting the uptake of an innovation? Extending the use of concept testing.' Journal of Product Innovation Management.
• Faulkner, M., & Romaniuk, J. (2016). 'Conceptualizing and measuring how consumers engage with brands.' Journal of Advertising.
• Additional publications in peer-reviewed journals and conference proceedings (specific titles and years not fully cataloged in public databases accessed for this summary).

Influence and Impact on Academic Field

Professor Faulkner's research has influenced contemporary understandings of consumer engagement and branding strategies. Her work is frequently cited in marketing studies, particularly in the context of empirical research and practical applications for businesses. Her contributions help bridge the gap between academic theory and industry practice, making her a respected figure in marketing scholarship.

Public Lectures, Committees, and Editorial Contributions

While specific details of public lectures or committee roles are not widely available in public sources, Professor Faulkner is known to be actively involved in academic and industry networks at the University of South Australia. She has likely contributed to editorial roles or peer reviews for marketing journals, consistent with her seniority and expertise, though exact records are not publicly listed.