Mercedes Vigon

Encourages students to keep striving for excellence.

Mercedes Vigón: incredible professor in charge of having us comprehend the, at first sight, almost impossible chasm of media literacy and what it ultimate signifies for the serious student of mass communications. I took IDS3309- How We Know What We Know on Spring of 2025 (as part of the the Public Relations, Advertising, and Applied Communications bachelor at FIU) with this professor, and if any of you ever choose her as I did, then the class will mean to you How Now I Really KNOW About Media And Not Just “Think” I Know. This is a class mandatory for all students of mass media at FIU (journalism, advertising and pr) and now I see why. The text book is excitingly interesting, when each chapter delving deeper into the media realm, which then the assignments explore in its totality. In the discussions section you can interact with the other students in the form of commenting their work and how it reflects, or not, the subject of each chapter. the main works will allow you to express just how much you have learned from the class, and they are six in total, being the last one a monumental work to gracefully close the semester in a very academical style. Get ready to read the book, study it, do research, go back to the book and read it, study it again, and double check on the research. And after all that, just in case, do everything all over. In other words, a close approach to what REAL LIFE WORK is. After all, we are studying to learn, seriously, about the extra highly competitive world of mass communications. But back to the professor. She will make sure you learn, guiding you at every step, and, contrary to other so-called professors at FIU, will provide practical feedback for every assignment. In addition, the discussions are in the form of video, which it was perfect for me to practice my public speaking skills. Quizzes are nowhere to be found, and not needed in reality since the works determine your academic advance in the class. Thus, enjoy the subject and this great human being called Dr. Vigón, Ph.D.