Rate My Professor Monica Orlovic

Ms. Monica Orlovic serves as a Lecturer in the School of Marketing within the College of Business and Law at Adelaide University. Concurrently, she holds the position of Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. Boasting over 15 years of experience in higher education and research, Orlovic manages and coordinates a range of undergraduate and postgraduate marketing courses. These include Consumer Behaviour and Buyer Behaviour Insights, for which she is the current Course Coordinator, as well as Digital Marketing, Advertising, Market Analysis, Market Research, and Marketing Principles: Trading and Exchange. Her pedagogical approach integrates practical training in quantitative analysis and qualitative research techniques, such as in-depth interviews and focus group moderation. She actively collaborates with industry through workshops, presentations, and commercial market research projects.

Orlovic possesses a Bachelor of Management (Marketing) and a Master of Business (Research), the latter centered on explaining and predicting retail brand performance. Her academic interests span buyer behaviour, the application of prior knowledge in consumer decisions, brand tracking, distinctive brand assets, advertising effectiveness, and innovations in tertiary education pedagogy. Research outcomes from her master's have been disseminated nationally at the Australian New Zealand Marketing Academy Conference (ANZMAC) and the Marketing Metrics Conference, alongside publication in the industry magazine B&T Weekly. Notable publications include conference papers co-authored early in her career: "A differentiated brand should appeal to a special segment of the market...but it doesn't?" (2001, with B. M. Sharp and A. Giannopoulos), "Explaining retail brand performance: comparing a model's predictions to informal prior knowledge" (2001, with B. M. Sharp and E. L. Riebe), and "Explaining Retail Brand Performance - An Application of 'Prior Knowledge'" (2000, with B. M. Sharp and E. L. Riebe). More recently, in 2022, she contributed to a poster session at ANZMAC titled "Digital storytelling for improved student engagement and problem solving: a unit and program application view" (with G. Ludwichowska-Alluigi, M. Faulkner, V. Chanana, and A. Sharp). Orlovic continues to advance marketing science through academic and applied research initiatives.