Rate My Professor Nicholas Carah

Carah has authored and co-authored numerous works on media, culture, and digital platforms. His books include Media and Society: Power, Platforms & Participation (2021, with Amy Dobson and Sungyong Ahn), Brand Machines, Sensory Media and Calculative Culture (2016, with Sven Brodmerkel), Media and Society: production, content and participation (2015, with Eric Louw), and Pop Brands: branding, popular music and young people (2010). He co-edited Digital Intimate Publics and Social Media (2018, with Amy Shields Dobson and Brady Robards) and Conflict in My Outlook (2022). Key journal articles feature "Alcohol marketing in the era of digital media platforms" (Journal of Studies on Alcohol and Drugs, 2021), "Snapchat’s augmented reality brand culture: sponsored filters and lenses as digital piecework" (Continuum, 2020), "Algorithmic brand culture: participatory labour, machine learning and branding on social media" (Media, Culture & Society, 2018), "Brands and Instagram: Point, tap, swipe, glance" (Mobile Media and Communication, 2016), and "Brand value: how affective labour helps create brands" (Consumption Markets & Culture, 2014). He has produced 110 works between 2004 and 2026, including 7 books, 55 journal articles, 20 other outputs, 15 conference publications, and 13 book chapters, as cataloged in UQ eSpace.