Rate My Professor Philip Massey

Dr. Massey's health communication scholarship focuses on media and technology in the U.S. and globally, employing mixed-methods approaches to study health and media literacy across multiple media environments. His research examines social media patterns and shifts in public opinion toward HPV vaccination on Twitter and Instagram, message types related to reach and impact, and narrative engagement and storytelling for cancer prevention messages targeting parents about the HPV vaccine, extended to alcohol recovery. Globally, he has investigated media effects on health knowledge and attitudes through storytelling and digital media in West Africa. Additional contributions characterize dimensions of internet and social media misinformation, supporting tailored interventions. Key publications include 'Health literacy, digital health literacy, and COVID-19 pandemic attitudes and behaviors in U.S. college students: implications for interventions' (International Journal of Environmental Research and Public Health, 2021), 'Dimensions of misinformation about the HPV vaccine on Instagram: Content and network analysis of social media characteristics' (Journal of Medical Internet Research, 2020), 'Applying multiple data collection methods to quantify HPV vaccine communication on Twitter' (Journal of Medical Internet Research, 2016), 'The Twitter origins and evolution of the COVID-19 “plandemic” conspiracy theory' (Harvard Kennedy School Misinformation Review, 2020), and 'Contextualizing an expanded definition of health literacy among adolescents in the health care setting' (Health Education Research, 2012).