Rate My Professor Ram Bezawada

Ram Bezawada is an Associate Professor in the Allen G. Aaronson Department of Marketing and International Business within the Zicklin School of Business at Baruch College - CUNY, contributing to the Business & Economics faculty. He earned his Ph.D. in Quantitative Marketing and M.S. in Statistics from Purdue University, along with a B.E. (Hons.) in Chemical Engineering from Birla Institute of Technology & Science, India. Prior to his current role, Bezawada served as an Associate Professor of Marketing at the University at Buffalo School of Management, where he conducted research and taught graduate and undergraduate courses. His transition to Baruch College marked a continuation of his focus on empirical marketing research and analytics in a dynamic urban academic environment.

Bezawada's research specializations encompass marketing analytics, business analytics, social and digital media analytics, digital marketing strategies, retailing, and shopper marketing. He has published in leading academic journals, including the Journal of Marketing with his 2011 paper 'What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance'; Information Systems Research in 2013 on 'The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability'; Management Science in 2015 on 'Aggregate Impacts of Different Brand Development Strategies'; the Journal of the Association for Consumer Research in 2018 on 'The Effects of Multichannel Shopping on Customer Spending'; Marketing Letters in 2022 on 'Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television and radio'; and most recently, the Journal of Retailing in 2024. His work has earned recognition, such as winning the Marketing Science Institute research proposal competition in 2014 for 'Social interactions and social media marketing,' providing $10,500 in funding. At Baruch College, he teaches courses including Marketing Foundations (MKT 3000), Data-Driven Marketing Strategy (MKT 9740), Social Media Marketing (MKT 4966), and doctoral seminars like BUS 88500 Research Methods, emphasizing practical applications of marketing analytics and empirical modeling.