Rate My Professor Rob Hamlin

Hamlin's academic interests center on food marketing and consumer behaviour, including package and food waste reduction, public good food and dietary marketing, and historical, philosophical, and ethical dimensions of marketing. As a member of the Food Waste Innovation research centre, he applies his expertise in assessing consumer responses to packaging to promote socially desirable outcomes. In teaching, he covers practical aspects of food marketing and product management, delivering courses like MART563 Food Marketing, AGRI101 Agricultural Innovation, and supervising MMart, MCom, DBA, and PhD students. His influential publications encompass "Does the Australasian “Health Star Rating” front of pack nutritional label system work?" (2016, 103 citations), "The impact of front-of-pack nutrition labels on consumer product evaluation and choice: an experimental study" (2015, 88 citations), "Food neophobia, food choice and the details of cultured meat acceptance" (2022, 77 citations), "Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy" (2020, 116 citations), and recent contributions on single-use plastics such as "Consumers' capabilities, opportunities and motivations that drive single-use plastic (SUP) reduction: A qualitative study on the case of milk packaging" (2026). With more than 1,300 citations, Hamlin's research has substantially shaped fields of consumer decision-making, nutrition labeling, and sustainable practices. He also serves as co-editor of the British Food Journal.