Rate My Professor Robyn Mccormack

Dr. Robyn McCormack is a Lecturer in Marketing at Adelaide University, part of the newly formed institution from the merger of the University of South Australia (UniSA) and the University of Adelaide. Prior to this, she held a lecturing position at UniSA Business, where she contributed to courses such as Buyer Behaviour Insights. McCormack earned her PhD from Bond University and has built her academic career across several Australian institutions, including roles at Griffith University as a Lecturer in Marketing and research positions at Bond University. Before entering academia, she had a successful professional background in sales and marketing, particularly in the services sector with a focus on customer value retention, which informs her scholarly work and teaching approach.

McCormack's research centers on marketing and finance contexts of ethical decision-making. Her specializations encompass the impact of moral psychology on consumer decision-making, environmental, social, and governance (ESG) factors, and ethical finance. She has authored several peer-reviewed publications, including 'Moral disengagement and neutralization techniques as explanations of unethical behavior' in the Journal of Consumer Affairs (2024), 'NFTs in business: cross-disciplinary insights from a systematic and thematic review' (2026), 'Disclosure of liquidity and cash flow statements in Australia' (2023), and 'Employee disclosures in the grocery industry before the royal commission' (2021). Her scholarship has garnered 32 citations on Google Scholar. McCormack remains active in the academic community, presenting on topics like new media in advertising, NFTs for loyalty programs, and AI influencers, and participating in conferences such as the ISM conference in 2025.