Rate My Professor Robyn Ouschan

Dr. Robyn Ouschan is a Senior Lecturer in the School of Management and Marketing at Curtin University, part of the Faculty of Business and Law. She holds a PhD in Marketing from Curtin University of Technology and has extensive teaching and research experience in business disciplines. Ouschan has developed and coordinated multiple undergraduate and postgraduate units integrating sustainability into the business curriculum. She currently serves as Director of Graduate Research in her school and holds positions on the Sustainable Business and Law steering committee within the Faculty of Business and Law, the Australian Business Deans Council (ABDC) and UN Principles for Responsible Management Education (PRME) Climate Action working group, and co-convenes the WA Universities’ Students Doing Good (SDG) Challenge. Her professional certifications include the Carbon Literacy Project from the Carbon Literacy Trust (UK) and the Circular Economy and 2030 Agenda Course from the UN System Staff College.

Ouschan's research focuses on consumer empowerment, sustainable consumption, advertising regulation, consumer engagement in corporate social responsibility (CSR), and social media influencing, aligning with UN Sustainable Development Goal 12 on responsible consumption and production. Her scholarly contributions include the highly cited paper 'Customer empowerment and relationship outcomes in healthcare consultations' published in the European Journal of Marketing in 2006, co-authored with Jillian C. Sweeney and Lester W. Johnson. Other key publications are 'Exposure of children and adolescents to alcohol advertising on Australian metropolitan television' in Alcohol and Alcoholism (2009) with Lynda Fielder and Robert J. Donovan; 'Do motor vehicle advertisements that promote involvement with cars increase adolescents' intentions to drive recklessly?' in the Journal of Public Affairs (2011) with Robert J. Donovan; 'Through the eyes of non-vegans: using photovoice to explore the stigmatisation of vegans' in Qualitative Market Research (2024) with Julie Napoli; and 'The paradox of challenging and reinforcing stereotypes in advertising veganism' in the Journal of Marketing Management (2024) also with Napoli. She has supervised doctoral theses on topics such as leveraging sustainability strategies for consumer engagement and the influence of message source in advertising regulatory focus. Ouschan's work has garnered over 750 citations across 28 publications, contributing to advancements in social marketing, consumer behavior, and sustainability in business.