Rate My Professor Sanjay Puligadda

Sanjay Puligadda is Professor and Chair of the Marketing Department in the Farmer School of Business at Miami University. He earned his PhD in Marketing from Pennsylvania State University in 2007 with a dissertation titled 'Essays in Branding: A Look at Brands Through The Consumers’ Eyes,' his MBA in Marketing from the Indian Institute of Management, Lucknow, India in 1996, and a BA in Economics from Shri Ram College of Commerce, India. Prior to academia, he worked as an Account Planner for Whirlpool Brand at FCB Ulka Advertising from 1999 to 2001, Area Sales Manager at ITC Agrotech Ltd. from 1996 to 1999, and Sales Executive at Modesto Refrigeration Ltd. from 1993 to 1994. He joined Miami University in 2007 as Assistant Professor of Marketing, advancing to Associate Professor in July 2013. Earlier roles include Adjunct Faculty at International Management Institute, New Delhi from 2000 to 2002, and Graduate Research Assistant at Pennsylvania State University from 2002 to 2007.

Puligadda's research investigates consumer-brand relationships, the role of consumers’ mental processes in branding activities, processing of attribute information, and the dark side of healthcare marketing. His publications appear in leading journals, including 'Individual Differences in Brand Schematicity' in the Journal of Marketing Research (2012), 'The Role of Idiosyncratic Attribute Evaluation in Mass Customization' in the Journal of Consumer Psychology (2010), 'The Influence of Sound Logo Instruments on Brand Personality Perceptions' forthcoming in the Journal of Business Research (2022), and 'Are You Engaged? The Influence of Brand Schematicity on Online Brand Engagement and Brand Purchase' in the Journal of Research in Interactive Marketing (2021). He co-authored the book Innovation Soup: A Recipe for Organizational Success published by Business Expert Press in 2022. Awards include the Lehmann Award from the American Marketing Association for the best dissertation-based research paper in 2013, Miami MBA Elective Faculty Award in 2015, Smucker Outstanding Junior Faculty Award nominee in 2011, 2012, and 2013, and best paper in track at the Atlantic Marketing Association Annual Conference in 2024. He has presented at conferences such as Society for Consumer Psychology and Atlantic Marketing Association.