Rate My Professor Sanna-Katriina Asikainen

Sanna-Katriina Asikainen is an Associate Professor in the Department of Marketing at Aalto University School of Business. Her areas of expertise encompass international entrepreneurship, strategic management and marketing, decision making, and emotions. She investigates cognitive biases and heuristics in the internationalization of small firms, microfoundations of network exploration and exploitation capabilities in international opportunity recognition, prior experience and export performance, and the usage of large data sets in online consumer behaviour. With over 7,700 citations on Google Scholar, her research significantly contributes to understanding export marketing, international business decisions, and entrepreneurial orientation in turbulent markets.

Asikainen earned her Master's degree in Engineering and Technology from LUT University on December 21, 2000, and her Doctoral degree (D.Sc. Tech.) in Engineering and Technology from LUT University on November 29, 2002. From 2002 to 2020, she held the position of Professor of International Marketing and Entrepreneurship at LUT University School of Business and Management. She joined Aalto University as Associate Professor, achieving tenure in 2020, as marked by her installation lecture titled "Reasoning and behaviour in export marketing." She serves as principal investigator on projects such as Wisdom2 (2022-2024) focused on co-innovation, and multiple KATAJA-funded initiatives including new product development, LISREL modeling, and others. Key publications include "Microfoundations of network exploration and exploitation capabilities in international opportunity recognition" (2021, International Business Review, with Faroque, Morrish, Kuivalainen, Torkkeli), "Prior Experience and Export Performance: The Missing Link of Global Vision" (2020, International Review of Entrepreneurship, with Faroque, Mostafiz, Kuivalainen), "The usage of large data sets in online consumer behaviour: A bibliometric and computational text-mining–driven analysis of previous research" (2020, Journal of Business Research, with Vanhala, Lu, Peltonen, Nummenmaa, Järvelin), and "Subjective norms, attitudes and intentions of Finnish consumers in buying organic food" (2005, British Food Journal, with Tarkiainen). She contributes to the MBA Board of Studies and teaches in the Minor in Strategic Marketing.