Rate My Professor Saugat Neupane

Saugat Neupane serves as a Lecturer in the UNE Business School at the University of New England. He specializes in consumer behaviour and strategic marketing, with a keen interest in evaluating consumer responses to sustainable practices and integrating these insights into effective marketing strategies. Neupane possesses a robust academic background, having earned a Ph.D. in consumer behavior from the University of Southern Queensland (USQ), a Master of Business Research in strategic marketing also from USQ, and an MBA in marketing from SMU. His expertise extends to both qualitative and quantitative research methodologies, utilizing tools such as NVivo, SPSS, Excel, and PhStat.

Throughout his career, Neupane has delivered tertiary-level education across various marketing and management subjects at public and private institutions in Australia. His teaching portfolio includes MM403 Strategic Planning and Sustainability, MM110 Fundamentals of Marketing, Change Management, Leadership Development, Knowledge Management and Organisational Learning, Corporate Governance, Strategic Management, and Data Analysis. He excels in curriculum development and employs advanced instructional techniques to foster engaging and impactful learning environments for students. Complementing his academic role, Neupane has practical industry experience, having developed markets for multinational and local pharmaceutical companies in Nepal through ethical marketing practices. He also managed and marketed a small family-owned agribusiness, a beekeeping research centre operated by his father, a professor in apiculture, thereby bridging theoretical knowledge with real-world applications.

Neupane's research output is featured in esteemed journals, highlighting his contributions to the field. Key publications include "An instrument for measuring the influence of consumers' cultural values on functional food perception" published in the British Food Journal in 2021 with co-authors R. Chimhundu and K. C. Chan; "Strategic profile for positioning Eco-apparel among mainstream apparel consumers" in the Journal of Global Fashion Marketing in 2021, co-authored with R. Chimhundu and E. Kong; and "Cultural values affect functional food perception" in the British Food Journal in 2019 with R. Chimhundu and K. C. Chan. He maintains active collaborations with industry professionals to remain at the forefront of marketing developments.