Rate My Professor Selina Lim

Dr Selina Lim serves as a Lecturer (Singapore) at the Curtin Singapore Campus of Curtin University, within the Global Curtin portfolio. She possesses a Doctor of Philosophy and contributes to the academic community through teaching a variety of units focused on communication, media, and marketing. Among her teaching responsibilities are APCOMS, an introductory unit on Academic and Professional Communications, as evidenced by unit outlines from Curtin Singapore where she is listed as the contact academic. She also delivers COMS2001 Asian Media in Transition, offered under the Faculty of Humanities in the School of Media, Creative Arts and Social Inquiry, emphasizing media transitions in Asia. Additionally, Dr Lim teaches MAB2002 Marketing Across Borders, a unit exploring international marketing perspectives, as indicated in Curtin Singapore's textbook lists and timetables for recent trimesters including Trimester 3A 2025 and Trimester 1A 2026. Her classes are scheduled in campus rooms such as 108A, demonstrating her ongoing commitment to student education at the Singapore campus.

Dr Selina Lim's research specialization lies in public relations, documented through her scholarly publications accessible via academic platforms like ResearchGate, where her profile lists 11 publications cited 34 times. Key contributions include the 2005 paper 'Testing an environmental framework for understanding public relations practitioners' orientation toward relationship management,' co-authored with June Hui Tse Goh and Krishnamurthy Sriramesh, which employed four generic principles of public relations derived from the Excellence Theory to assess practitioners' approaches in Singapore. Other significant works encompass 'Public relations at the crossroads: The need to reclaim core public relations competencies in digital communication,' highlighting the importance of foundational skills amid digital shifts; 'Divided we stand: Defying hegemony in global public relations theory and practice,' challenging dominant paradigms; 'Cultural Impediment or Reflection of Global Phenomenon? State of Social Media Crisis Preparedness in Singapore: Cases from Nonwestern Perspectives,' analyzing crisis communication; and 'Winning in the court of public opinion: Exploring public relations-legal collaboration during organizational crisis.' Her research, often focused on Asian contexts, advances understanding of public relations strategies, relationship management, and adaptation to technological changes. Strategic public relations management in Singapore, examined through case studies using IABC Excellence study principles, further underscores her expertise.