Rate My Professor Sharyn Rundle-Thiele

Professor Sharyn Rundle-Thiele is a Professor in the Griffith Business School at Griffith University, serving as the Founding Director of Social Marketing @ Griffith. She holds the position of Editor-in-Chief of the Journal of Social Marketing. Drawing on her commercial marketing background, Professor Rundle-Thiele leads research efforts to advance social marketing practice, focusing on understanding what works, when, where, and why in behavior change interventions. Her work emphasizes applying marketing principles to deliver positive changes benefiting people and the planet, including areas such as health promotion, environmental sustainability, and social well-being. She supervises higher degree research students, teaches social marketing, and co-authors Australia's leading Marketing Principles textbook. Through her initiatives, she builds social marketing capacity via training programs and funded projects that test and refine interventions for real-world impact.

Professor Rundle-Thiele's contributions have earned her prestigious awards, including the Phillip Kotler Social Marketing Distinguished Service Award in 2018, the High Impact Applied Research Award from Griffith Business School in 2018, the Commendation Award from the Emerald Literati Network in 2019, and the Outstanding Contribution to Student Learning from the Australian Learning & Teaching Council in 2008. Her research has garnered significant academic influence, with over 17,000 citations and an h-index of 66. Notable publications include 'Eating for the better: A social marketing review (2000–2012)' in Public Health Nutrition (2014), 'Rethinking behaviour change: a dynamic approach in social marketing' (2019), and 'Social marketing theory development goals: an agenda to drive change' (2019). As an internationally recognized expert, she bridges academia and practice, contributing to professional activities and editorial roles that shape the field of social marketing.