Rate My Professor Song Yang

Dr. Song Yang serves as a Lecturer in International Management at Adelaide University’s School of Marketing, within the College of Business and Law. He earned his PhD in Marketing from the University of Western Australia, along with a Master of Economics and a Bachelor of Economics from Renmin University of China. Prior to his current role, which began in 2026, Dr. Yang held a lecturing position in International Management at the University of South Australia Business School and worked as a marketing scientist at the Ehrenberg-Bass Institute for Marketing Science. His earlier career included over ten years teaching product management and marketing courses at various universities in China, as well as professional roles such as Regional Research Project Coordinator for Procter & Gamble in Guangzhou and Senior Advisor for the Kunming Fench market research agency. Additionally, he contributed as a researcher in the UniSA Business School’s Australian Centre for Asian Business, focusing on Asian business environments.

Dr. Yang’s research specializations encompass globalisation and culture, marketing management, consumer behaviour under cultural influences, consumer value changes in China, research methodology in marketing, and cross-cultural management. He has authored numerous publications in prestigious journals, including 'Construal level theory in advertising research: a systematic review and directions for future research' (Journal of Business Research, 2024), 'How best to advertise low-fit brand extensions: a construal level theory perspective' (Journal of Consumer Marketing, 2024), 'Death by 1000 'true fans': do marketing laws apply to music listening?' (Journal of Consumer Behaviour, 2023), 'The power of nostalgia: age and preference for popular music' (Marketing Letters, 2022), and 'Building a unique brand identity: measuring the relative ownership potential of brand identity element types' (Journal of Brand Management, 2020). His teaching excellence has been recognized with awards from the University of South Australia, including the top teaching performer accolade in 2012 (highest SET score in the Business School), a nomination for a teaching citation in 2013, and a Certificate of Commendation for Teaching & Learning excellence in 2014. Dr. Yang is eligible to supervise Masters and PhD students as a co-supervisor and has successfully guided four PhD students. He teaches courses such as international marketing, global marketing, marketing analytics, and China study tours.