Rate My Professor Steve Koppitsch

Steve Koppitsch is an Associate Professor of Marketing in the Schmidthorst College of Business at Bowling Green State University, where he has served since 2013, advancing from Assistant Professor to Associate Professor in 2019 following the granting of tenure. He earned his Ph.D. in Marketing from the Marshall School of Business at the University of Southern California, an M.B.A. from the University of Rochester in 2005, and a B.A. in Psychology from Whitman College in 1998. Prior to his academic career, Koppitsch held positions in sales, marketing, graphic design, and public relations. His earlier academic roles include Instructor of Marketing at Chapman University from 2010 to 2012, Instructor at USC Marshall School of Business in 2009, and Teaching Assistant there in 2008.

Koppitsch teaches introductory marketing courses (MKT 2010 and MKT 3000), Digital Marketing (MKT 3350), International Marketing (MKT 4550), and Marketing Management (MKT 4600). His research interests focus on how firms recover from service failures, consumer processing of positive and negative information, and consumer responses to anger. His dissertation examined the effect of comparative processing on brand choice in the context of mitigating information about negative firm aspects. He has published comparative research on Costco and Amazon Prime memberships. Key publications include Koppitsch, S. E., & Meyer, J. (2021), 'Do Points Matter? The Effects of Gamification Activities with and without Points on Student Learning and Engagement,' Marketing Education Review; Plank, Richard E., et al. (2018), 'The Sales Manager as a Unit of Analysis: A Review and Directions for Future Research,' Journal of Personal Selling and Sales Management; Titus, Philip, and Steven E. Koppitsch (2018), 'Exploring Business Students' Creative Problem-Solving Preferences,' Journal of Education for Business; Rich, Gregory A., et al. (2017), 'The Customer Membership Experience: Amazon Prime versus Costco Wholesale Club,' Journal of Shopper Research; and Koppitsch, Steven, et al. (2013), 'The Way a Salesperson Manages Service Providers Influences Customers’ Anger About Problems,' Journal of Personal Selling and Sales Management. Current research projects explore creative problem-solving among business students, the role of sales managers, job functions of sales representatives, and the role of reprimands in service failures. Koppitsch has received the College of Business High Impact Teaching Award in 2020, was a nominee for the High Impact Teaching Fellow in 2019, and earned the Excellence in Teaching Award for 2010 from USC Marshall School of Business Department of Marketing.