Rate My Professor Stuart Barnes

Professor Stuart Barnes serves as Professor of Marketing and Chair in Marketing at Newcastle University Business School, having joined the institution in October 2021. He earned a first-class BSc Honours in Economics from University College London and a PhD from Manchester Business School. Prior to Newcastle, he spent six years at King's College London, where he founded and directed the Consumer and Organisational Digital Analytics research centre. Barnes has held chair positions at various universities since 2005, including three years working overseas in New Zealand, and has undertaken visiting positions in Australia, Denmark, Chile, Brazil, the United States, China, and Germany, most recently at the University of New South Wales for three years. He is a Fellow of the Royal Society of the Arts and a Fellow of the Royal Statistical Society. His research impact is evidenced by rankings in the top 100 Business and Management researchers worldwide (56th in the UK and 394th globally per Research.com) and consistently in the top 2% of scientists across all fields since 2019 according to Stanford University metrics.

Barnes's research integrates marketing, technology, analytics, and sustainability, emphasizing human behaviour with new technologies, advanced statistical methods, machine learning for unstructured big data analysis, and theory development. Key areas include behavioural responses to pandemics, the sharing economy, health analytics, environmental sustainability, customer experience value, technology addiction, social media influencers, mobile marketing, virtual reality, virtual worlds, and behavioural inference using text, image, and audio analytics. He has authored five books, including a Butterworth-Heinemann bestseller, and over 200 articles. Notable publications encompass 'Understanding the effects of socialness and color complexity in listing images on crowdfunding behavior' (Industrial Management and Data Systems, 2024), 'Smooth Talking and Fast Music: Understanding the Importance of Voice and Music in Travel and Tourism Ads via Acoustic Analytics' (Journal of Travel Research, 2024), 'Understanding Color Interaction Effects in Accommodation Listing Images' (Journal of Travel Research, 2026), 'An Inconvenient Truth: Understanding Service Inconvenience in Digital Platforms' (Journal of Service Research, 2026), and 'The Bridge at the End of the World: Linking Expat’s Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication' (Sustainability, 2022). As associate editor of Information & Management, he reviews for leading journals and grant bodies, serves on over 50 conference committees, and has secured over £2.5 million in research funding through international collaborations. His work engages businesses and governments, including keynote speeches and a report for the European Parliament.