Rate My Professor Terry Wilson

Dr. Terry Wilson is the Department Chair and Associate Professor of Marketing in the Department of Management within the College of Business at Central Washington University. She brings a strong interdisciplinary background to her teaching and research, having earned a Bachelor of Arts in Mathematics from Cornell University, followed by an M.B.A., M.Sc., and Ph.D. in Business Administration with a specialization in Marketing from the University of Washington. In her leadership role as Department Chair, Dr. Wilson oversees the department's academic programs and faculty development.

Dr. Wilson's research interests include marketing strategy, business communication, marketing education, and educational pedagogy, with a particular focus on designing engaging and effective ways to teach strategy concepts. She is passionate about helping students connect theory with practice and is committed to fostering dynamic, inclusive learning environments. Her teaching portfolio features courses such as MKT 360: Principles of Marketing, MKT 365: International Marketing, MKT 468: Consumer Behavior, and MKT 362: Essential Marketing Concepts. Dr. Wilson has contributed to the university community by serving on the International Studies and Programs Advisory Council. Her scholarly publications demonstrate her expertise in pedagogical approaches and business education. Notable works include "Strategy Theory Matters: The Effect of Strategy Coursework Before or During Simulation Play on Student Team Performance" published in the Journal of Business Administration and Management. In Central Washington University's Digital Commons, she has co-authored "You Can Lead a Horse to Water but You Can't Make Him Edit: Varied Effects of Feedback on Grammar across Upper-Division Business Students" (2018, with Bill Provaznik and Nancy Graber Pigeon), "Teaching Nice People to Hate Managing: The Impact of Non-anonymous Peer Review on Student Confidence at Reviewing" (2015, with Bill Provaznik), and "It Takes One to Know One: A Class Exercise in Mental Models" (2014, published in Marketing Education Review). These publications explore innovative teaching methods and student learning outcomes in business disciplines.