Rate My Professor Therese Maskulka

Dr. Maskulka's academic interests and research specializations included retail marketing, international retailing, business ethics, and experiential learning projects. Her key publications are 'Using and Assessing an Experiential Learning Project in a Retail Marketing Course' (2011, 21 citations), 'Business Student Ethics: Perception vs. Behavior' (2011), 'Consignment with Revenue Sharing Contracting in a Marketplace with Heterogeneous Consumers' co-authored with Qin Geng (2024, Journal of the Operational Research Society), 'Entering the Japanese Retail Market: Survival of the Fittest?' (1999), 'Revolution of Retailing in the Former Czechoslovakia: The Case of Kmart' (1997, International Journal of Commerce and Management), 'European Corporate Communications: Preparing to Cope with EC-1992?' (1990), and 'Risk and Return in International Retailing' (1998). These works reflect her contributions to marketing pedagogy and international business, with a total of 25 citations on Google Scholar. At Kutztown University, she taught courses such as MKT 340 Retail Management and Personal Selling, where students collaborated on real-world projects with local businesses including GlaxoSmithKline Pharmaceuticals, Crayola, Eric Savage's company, the Berks History Center, and Appeeling Fruit. She served on faculty committees like Promotion/Evaluation/Tenure and participated in departmental advisory boards and student organization advising.